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Beauty is such a subjective term that can mean so many different things to so many people. And when it comes to black women and redefining the word, now seems like the season we’re making it meet our demands and concerns.

These YouTube beauty gurus are leading the wolfpack using fun, energetic and interesting videos and content to entertain as well as encourage women to define their own standards and find refuge in themselves with love.

Danielle

Photo via styleandbeatydoctor.com

Instagram @stylenbeautydoc

Danielle Gray’s blog, The Style & Beauty Doctor, address beauty and fashion concerns for multidimensional women of all hues, shapes and sizes. She works as a fashion and beauty consultant in NYC and has been featured in various publications.

Keisha

Photo via Instagram (@makeupd0ll)

Keisha is a beauty bombshell and a freelance MUA in Atlanta. Her vlog Makeupdoll features makeup tutorials, beauty reviews and hair reviews for the everyday woman who want to look her best effortlessly.

Tia Williams

Instagram @shakeyourbeauty

Author of “A Perfect Find” Tia Williams of Shake Your Beauty is a Jack-of-all-trades when it comes to beauty. Her expertise on beauty topics ranging from hair, nails and makeup have been featured in many publications.  She is also the Copy Director at Bumble and Bumble.

Ambrosia

Photo via Instagram (@brosiaaa)

Ambrosia Malbrough is the founder of beauty vlog xGoldn. For years, she’s been giving us tidbits and advice on everything from lifestyle and makeup tutorials to how living your best minimalist life. Check out her beauty page and learn her beauty secrets via YouTube.