While fashion-forward runway looks are where we steal our makeup inspiration, it will forever be fresh-faced model beauty we continually covet and seek to master. Before the fashion week circuit even kicks off, models are rushing around from casting to casting, stepping in front of casting agents and creative directors for makeup-free photos.

This past New York fashion, we discover the must-have products models use before stepping in front of the camera.


The number one beauty product must-have during castings for every model was moisturizer. When facing the brisk February air while commuting across the city between castings, it’s essential models combat the cold with a heavy dose of continued moisture throughout the day. One model swore by Clinique’s Dramatically Different Moisturizing Lotion+ for an extra boost of hydration throughout the day. Kiehl’s and Juice Beauty are also model favorites, with their lightweight formulas that can be reapplied without leaving skin looking greasy.

Kiehl’s Ultra Facial Cream, $28

Juice Beauty Oil-Free Moisturizer, $29

Lip Balm

In addition to hydrated skin, models keep their lips moisturized by regularly applying lip balm. Chapped lips are a no-go for castings yet are hard to avoid in the cold, so a potent balm is the key to maintaining a photo-ready pout. Models rely on colorless formulas like Bobbi Brown’s Bare Lip Balm and Fresh’s luxurious Sugar stick. For a bit of gloss for a more look-at-me pout, Malin + Goetz gives lips a natural, hydrating sheen.

Bobbi Brown Bare Lip Balm, $22
Malin + Goetz Lip Moisturizer, $14

Eyelash Curler

In addition to “lots and lots of coffee,” models swear by a few presses from an eyelash curler to instantly awaken their look, delivering bright eyes and revealing the length of their lashes. One trick models swore by was adding a little Vaseline to the lashes before curling.

Kevyn Aucoin The Eyelash Curler, $21


While models are supposed to arrive to castings without a stitch of makeup so casting agents, creative directors, and stylists can see what canvas they’re working with for the show, almost every model admitted to applying just a bit of mascara to help give their lashes a boost. While models have access to top-of-the-line makeup labels, a model favorite was Maybelline for its tried-and-true staying power. For added oomph, Diorshow was another favorite to extend the look of lashes while still appearing natural looking. For a bit of color and volume to carry them through a day full of castings, Bobbi Brown’s long-wear formula does the trick.

Clear Brow Gel

Last but not least, models insisted that an essential touch up before castings is brushing up eyebrows with a clear brow gel. A bold, natural brow is the look of the moment and brushing right before a casting to bring volume back to the brows is a trick every model swears by.

Givenchy Mr. Brow Fix Mascara, $27
Nars Brow Gel, $24
Anastasia Beverly Hills Brow Gel, $22