As The Ultimate Beauty Guide for the Modern Day Woman, we always stay on top of the latest beauty launches!

With every new launch, a little piece of our wallet goes with it but in the end, we’re left obsessing more over the products we never knew we needed in life!

Check out a few exciting beauty launches this month that we’re dying to get our hands on!

photo obtained from maybelline

Maybelline New York Master Chrome Jelly Highlighter, $10

Maybelline come through with the highlighter! Their new, jelly highlight is part of their Master Chrome collection and it’s not as crazy as it may seem. It’s not sticky, it’s buildable and a little goes a long way.

photo obtained from maybelline

Maybelline New York Super Stay Under-Eye Concealer, $12

If you’ve been reading my summer beauty products posts, then you know this summer I’ve really been loving Maybelline Super Stay foundation. Well, check this out, Maybelline is coming out with an undereye concealer version of the beloved foundation. There are 12 total shades, it’s 24 hours and full coverage!

photo obtained from stila cosmetics

Stila Suede Shade Liquid Eyeshadows, $24

If you’re not already a fan of Stila’s Glitter & Glow Liquid Eyeshadow, you need to hop on the train. Great news because the beauty brand has just released a matte finish version of their liquid eyeshadow. What a dream come true! There are eight total shades that are blendable, long-wearing and looks just as great as the glitter formula.

photo obtained from covergirl

CoverGirl Tru Blend Undercover Concealer, $8

CoverGirl has just released a cruelty-free AND vegan concealer that is available in 30 freaking shades! It’s super pigmented, matte, and looks incredible on all skin types.

Laura Mercier Tres Chic Blush Palette, $52

Don’t miss your chance out on this deal because Laura Mercier’s newest palette is a limited-edition item! The brand is preparing to release a new face palette includes two blushes, two bronzers, and two illuminators!