Online influencer Dana Alexia caught our attention when we stumbled across her beauty videos on the popular video application. She’s all things beauty and fashion so you know we had to feature her on Sheen Magazine. Within the first few minutes of speaking with Dana, we were given the chance to get to know the influencer everyone has fallen head over heels for. In this exclusive interview with Sheen, Dana opens up about life as a YouTuber and shares her beauty must-haves!

Please tell our readers about yourself. What inspired you to create your beauty channel?
Well, I was born in Toronto, Ontario. I grew up and currently live in Brampton, Ontario. I just turned 22-years-old on August 18th. I’ve been doing YouTube for about two and a half to three years. I’ve always been into all things beauty/fashion. I knew from a young age that I wanted to do something within the beauty industry. At one point, I wanted to become a fashion designer, I thought I wanted to be a makeup artist, and once I discovered YouTube, I fell in love. It took me a while to start because I was always hesitant and always wanted to make sure that it would be perfect. Once I started, I got really good feedback and I just knew that I wanted to do this. It took off and I kept going!

Sheen Magazine is the Ultimate Beauty for the Modern Day Woman, what is your holy grail beauty product?
Can I actually share three? (laughs) For skincare right now, I’ve been loving the Ole Henriksen C-rush Brightening Gel Crème. Since I’ve tried it, I have not been able to put it down. It is so refreshing but lightweight while still being moisturizing. It’s just my favorite moisturizer right now.

For makeup products, right now I have been obsessed with the Maybelline Super Stay Foundation. For my undertone, it has just been perfect. I have a pretty hard time trying to find something that matches my undertone.

I also love the Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer; I’ve just been obsessed with it!

How are you able to stay positive within the online world?
A lot of people ask me how I stay positive with this career and the hate. You can get a lot of hate but I always remember why I started in the first place and what makes me happy about my career. People can be really nasty with their words but everyone takes things differently. A lot of people may say negative things to you, but that just tells you more about them and not really anything about yourself.

Do you prefer high end of drugstore makeup, why?
I feel like I can’t say I completely prefer one over the other. Starting off, I preferred drugstore because it was all I was really able to afford. After really getting into makeup and finally being able to afford high-end products, they are good products as well. I think it just depends on the actual product itself. Recently, within this past year, I’ve seen an increase in the quality of drugstore products.

Do you have a favorite beauty brand?
I have lots of favorite but my top favorite is a brand that I’ve tried just about everything from. I would say Anastasia Beverly Hills. I find that I use that brand a lot. Their foundations have a nice medium to buildable coverage, their eyeshadows are so pigmented, their brow products are my ultimate favorite, and their brushes are amazing. I also love that Anastasia Beverly Hills has such a wide variety of different products and options of colors/shades within those products.

Their foundations and eyeshadows are so pigmented, their brow powders are my ultimate favorite, and their brushes are amazing.

You also showcase many different hair looks on your channel but what is your favorite thus far?
As many hair looks that I do, I’m actually more of a simple type of girl. Every time I go back to just basic jet-black hair, it’s so refreshing. I love the red and I love having box braids but every time I go back to jet-black hair. It is just my favorite!

If had to choose one palette to recommend for a friend, what would you choose and why?
As of right now, I would recommend the Morphe x Jaclyn Hill palette. I say this because it has so made shades in it. Transitions, shimmers, mattes, you have your warm tones, cool tones, and pops of color. Its pretty inexpensive and you get a lot more shades than your average eyeshadow palette. I feel like whether you’re a beginner or you are someone that likes to play with lots of colors, it works for both people.

Tell us something your subscribers don’t know about you.
I know a lot of people assume that public figures are very out there but I’m actually quite to myself. I really enjoy my solitude. I’m alone most of the time. I don’t look at it like a negative, I really just love to be alone and enjoy my solitude. I’m a very private person.

What can we expect to see from Dana in the future?

In the future, I am determined to launch a business. I haven’t quite decided which one first but I’m really into makeup and fashion so I would love to have both a clothing and cosmetics line. Its on my list of goals to have both. Of course, I will continue to do YouTube because I love it and I would love to hit more milestones on YouTube while being a good role model for people that may look up to me.

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All images provided by Dana Alexia