Get ready because CoverGirl is here to completely change the game!

The beloved beauty brand is opening a brick and mortar shop in New York City!

The brand is near 60-years old and will finally open it’s very own store in Times Square this fall!

There will be a beauty playroom that has services, experiences, and a parade of the brand’s products.

Over the past year, CoverGirl has put in great efforts to rebrand. Last October, they replaced their “easy, breezy, beautiful” slogan to “I am what I make up.”

In addition to their new slogan, the brand also brought in NEW faces to represent their company including Issa Rae, Ayesha Curry, Katy Perry, Maye Musk, and Massy Arias.

In a statement, Senior Vice President of CoverGirl, Ukonwa Ojo shared

“Opening a concept store will help bring this brand purpose to life in an immersive, elevated, and multidimensional way.” The brand also confirms the store will have a beauty play room, full service makeup application, on-the-go services, digital experiences and exclusive innovation.”

Are you as excited as we are for the NEW CoverGirl store opening up in Times Square? Let us know your thoughts in the comments below!

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