Epiphanie Yohou is a Marketing and Planning Strategist and the Founder/CEO, of Ayoka Candles Co. As a business leader, mentor, speaker, and entrepreneur, Epiphanie partners with small businesses to create a vision for their start-ups and professional brands. For nearly a decade, her career has been focused within the pharmaceutical industry, spanning marketing, global planning, product launch, market access, and reimbursement. Epiphanie’s knowledge of what drives a start-up from ideation to fully scaled businesses has been invaluable to her clients. We had an opportunity to sit with this amazing serial entrepreneuress and she kept us on the edge of our seats with the wisdom she was dropping.

Who is Epiphanie at her core?

Epiphanie is a God-fearing, ambitious, self-driven, loyal, adventurous, and dedicated visionary whose creative genius has yet to be untapped. Epiphanie’s infectious and humble confidence usually makes her an unwilling center of attention, and she continues to learn how to use such platforms to demonstrate the empathetic leader, coach, and mentor she naturally is. 

What would the 21-year-old Epiphanie tell the Epiphanie of today? 

Don’t be afraid to take more risks in growing the idea of building a business. Owning and running a business is in your blood and all you need to know has already been instilled in you by your grandparents (Opa and Oma) from their days as educators, farmers to their side gig selling fruits and vegetable in the local marketplace. Remember, FEAR is a liar, so don’t let any form of fear deter you from getting started because the drive to succeed. Jump right in!

Tell us about your business. 

Ayoka Candles Co. is a female-owned and operated company providing a suite of luxurious handmade coconut-soy based candles made with the highest quality, environmentally sustainable ingredients to provoke all of your senses and create a pleasurable experience in any environment.

At Ayoka, it is our continued passion and love for helping others show gratitude to their friends and loved ones in a simple form of luxury that drives us to create our suite of products.

What’s next for Epiphanie personally? 

I’m ready to meet the man God has designed and prepared for me so we can start our life journey together with a few cute babies to round up the picture.

What is the greatest lesson that you have learned in ministry/business? 

 Trust but verify- not once, not twice but as many times as needed. Contingency planning is key!!

What advice would you give to that person who’s business is no doing so great and wants to give up?

Be resilient! Someone out there is counting on you for the product or service you have to offer.

What does it take to have a successful business?

Faith in God and your ability, Resiliency, Perseverance, and Diligence! Remember- God did not put the dream in everyone; He put in you and has prepared you for the long haul.

For more on Ayoka Candles, click here!


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Photographer Credit: Christian Nwosu

Make-up Artist Credit: Vee