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Tis the season to be ashy. And with winter’s cold temperatures, harsh winds are coming to snatch the skin’s moisture with no remorse. The remedy? Exfoliation.

I’m guilty of showing my facial skin more love than the skin on my body. As a result, my skin sometimes ends up looking rough, feeling itchy, and lacking radiance in the winter. Regular exfoliation helps our skin with its natural regenerative cycle while removing dry, dead skin cells, and promoting smooth and even skin. So, this winter, we’re giving our skin extra love with delicious body scrubs from Primal Elements.

Based in California, Primal Elements is a colorful and fragrant body care brand dedicated to providing the highest quality bath and skin care essentials. Founded in 1993 by Faith and Scott Freeman in their Huntington Beach, California kitchen, who at the time owned a bath and aromatherapy shop. With a lack of imaginative, eco-friendly, vegan, sodium lauryl sulfate and paraben-free, and beautifully scented soaps to sell in their shop, they decided to create their own line of soaps. Today, Primal Elements occupies a 25,000-square-foot facility in Southern California, hand-making more than 7000 all natural vegetable glycerin bars of soap each day. The line is sold at and to thousands of retail stores throughout North America, from small corner boutiques to grocery stores like Target, Kroger, Walmart, and H.E.B. All Primal Elements products are vegan, cruelty-free, sulfate-free, paraben-free, handmade, and are based on caring, sound environmental practices.

Who said self care had to be boring? Primal Elements recently released their new, fun and vibrant collection of sugar body scrubs giving us the glow our skin needs this winter. The Sugar Scrub Slushie collection features luxurious, non-irritating body scrubs blended with all natural ingredients. This skin-nutritious scrub bursts with natural pure cane sugar, high oleic safflower oil, and nourishing coconut oil to slough away dry, dead skin and leave your skin with a radiant glow. The Sugar Scrub Slushie is created to gently exfoliate and reveal clean, glowing skin, while also protecting the skin from environmental aggressors with its powerful, professional-grade formulation.

When I first heard about Primal Elements’ Sugar Scrub Slushie collection, I couldn’t wait to get my hands on one. The slushies come in nine different scent blends, and my Aloha sugar scrub slushie has a refreshing, warm and fruity scent. The Sugar Scrub Slushie has a juicy consistency nearly identical to a slushie drink, and the scrub leaves my skin feeling silky smooth immediately after the shower. My skin gets very dull in the brisk seasons, so the Sugar Scrub Slushie is perfect for buffing away dry patches on the skin and enhancing circulation to promote skin turnover. To use, scrub a generous amount all over your body in the bath or shower. Then, rinse with warm water, and although not needed, I like to follow up with a lotion to lock in moisture! Use 1-2 times a week for smooth, glowing skin.

To shop the Sugar Scrub Slushie collection, or to learn more about Primal Elements, visit primalelements.com!