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Filmmaker & Visual Branding Strategist Brandi Mitchell is the CEO of Koris Publishing & Media. She is a sought after celebrity visual branding strategist that has been featured on networks like TLC, BET, MTV, and TV One. As a successfully published author, director, and CEO her greatest role has been being a wife and mother. It’s her attention to the details, creative branding ideas, and purpose driven lifestyle that has made her one to watch.

How did your motivational speaking career begin?

I’ve always been doing that. You get to a point in life after so many people tell you they were motivated by what you’ve done and then you actually begin to build a platform. So I formally created it and it was a natural progression. Years ago when I started as a make-up artist and hairstylist I was in college at Florida A&M University. I was getting a degree in Psychology, going to Cosmetology school at night, and working at the Greyhound station. I would shampoo at the salon on the weekends and through that opportunity I went to the Bronner Brothers Hair Show. So my first introduction to speaking was being a platform artist even though at the time I didn’t realize what that was. So you just evolve with time and you learn what your gifts are.

What is your perspective on the recent concerns of Historically Black Colleges & Universities being closed?

I was indoctrinated into the HBCU culture. I’m originally from Detroit, Michigan and my band director introduced me to HBCUs. He was from Southern University and he took us on a campus trip to Florida where I saw Florida A&M University for the first time. I remember as a young Black woman in the city of Detroit, all my role models were people I saw on TV. The show A Different World or the movie School Daze is what we aspired to be and so for those of us in the band we got scholarships for college so that was our roadway in. There is a need for HBCUs that’s why comments like what Wendy Williams said saddens me. That’s why my film Point and Drive is really this generations A Different World because we are acknowledging that HBCUs are relevant. We have so many examples of HBCU grads that are successful in every field. I’ve been advocate for the HBCU.

Producer & Director Brandi Mitchell discusses Point And Drive at screening

Producer & Director Brandi Mitchell discusses Point And Drive at screening (BowTie Photos)

What is the meaning behind your media and publishing company Koris

Its a combination of my husband and son’s names. My son’s name is Korey and my husband’s name is Curtis. I wanted to always have them with me so that’s the meaning behind it.

How important is it to have visual branding for the clientele that you serve? 

I think it is very important especially for the entrepreneur or small business owner. One thing I tell my clients is that you need to tell your own story. Right now you get to present who you are and you get to tell your own narrative. So the way that you do that visually through video or marketing is yours. Its amazing the technology we have such as social media and websites so there is no excuse for why you shouldn’t be able to monetize your brand. We are right in the middle by doing storytelling and very good with branding or marketing piece but we are really into showing people how to monetize their brand. We are very cause driven.

What was your inspiration for Point and Drive

When I first started I thought it was a book and I was reflecting on people in my life. Whether this was from high school or college, I saw how we were all connected through band. Especially at Florida A&M, we were doing all of these different great things but everybody is exceptional; they are leaders. I thought I was originally making this book to kind of parallel what it takes to create a great show or how to be a part of a great band. Then as time went on it became a documentary. I think it was being able to tell the narrative of what band meant to me. I really represent a huge culture of people that feel the exact same way and that’s why I want people to see the film to see if we nailed it. The other thing was at the time our Band Director Dr. Foster, a legendary band director across the globe, had died. At that time I was at the funeral and I heard I was going to make a film about this. I was very nervous and I kept hearing no its going to be you. It just became about the importance of band and how Dr. Foster went through all of this during segregation. I felt honored to deliver the story.

For more information on Koris Publishing and Media or upcoming screenings of  Point and Drive go to brandimitchell.com

Watch the Point and Drive Trailer Below.