Talk about inclusivity!

In an effort to shatter standards with their new foundation and concealer titled, Love Your Selfie. The four-in-one foundation is supposed to be a long-wearing foundation/concealer. The new foundation offers 100 total shades! Yes, 100!

Pür claims that the full-coverage foundation has a natural finish and has a twist off-pump dispenser cap. The shade distribution makes it easy for you to find your perfect shade. It offers 20 options within five total shade families, which include- light, medium, tan, dark, and deep. Each includes options for golden (G), pink (P), neutral (N).

The exciting new foundation launches this Friday, April 19th and will be available on the official Pür Cosmetics website and Kohls’ website. 22 shades will be available at Khols and Ulta stores, and 40 shades will be available on Ulta’s official website.

For more information on the new launch, click here!

Let us know if this foundation intrigued you as much as it did us!

Images obtained on Pür Cosmetics’ official website