Shop23 is based near Atlanta, Georgia and is powered by two young women that offer an awesome new high fashion, indie nail polish. This is not just any nail polish, this product is both cruelty-free and free of the 5 major toxins that are used in most popular polishes. A high quality merchandise and services with a concentrated focus not only on external beauty but the super cool beauty that starts within! Shop23 has made a commitment to this philosophy as we deliver a safe, luxurious and affordable nail polish, which makes it fun for everyone.