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Earlier this week, smartwater celebrated the launch of smartbeats, its newest initiative they describe as “a first-of-its-kind program designed to enhance your holistic wellness through the fusion of music, technology and hydration.”

Co-Founder and CEO of Endel Oleg Stavitsky speaks to the crowd | photo by Taylor Hill

smartwater Partner and Founder of The Big Quiet Jesse Israel guides attendees through a meditation | photo by Taylor Hill

Hosted in the heart of New York City, the event sought to highlight the collaboration of technology, music, and wellness with a unique visual and sound experience. Amongst walls of quotes and imagery, guests mingled with interactive displays and were treated to mini bites and tons of smartwater freebies. The Big Quiet founder, Jesse Israel led guests in guided mediation exercises, while wellness expert, Joe Holder, and Endel CEO, Oleg Stavitsky encouraged attendees to seek better relationships with their community and environments. Bartenders mixed smartwater sparkling drinks into light and refreshing cocktails, while servers gave out the newest smartwater products. 

(L-R) smartwater Partner and Founder of The Big Quiet Jesse Israel and smartwater Creative Director of Wellness Joe Holder

Co-Founder of The FADER and Co-CEO of The Cornerstone Agency Jon Cohen speaks to the crowd | photo by Taylor Hill

Endel Co-Founder and CEO Oleg Stavitsky

signature cocktails made with sparkling smartwater like the blood orange bourbon sour | photo by Eugene Gologursky

smartwater’s different variants including sparkling, still, antioxidant and alkaline | photo by Taylor Hill

Attendees enjoyed music by artist and Creative Director and Producer, smartbeats by smartwater Toro Y Moi | photo by Taylor Hill

The water products, outfitted with inspiring tags—Balance, Flow, Move, Connect—are meant to be experienced with inspiring soundscapes and soundtracks of the same name. Produced by toro y moi and featuring a mix of artists, the smartbeats soundtrack provides the perfect backdrop and motivation for movement. The smartbeats soundscapes, which are tailor-made for each user, allow for programmed inputs like weather and location. With this innovative music and hydration mashup, smartwater is definitely elevating the wellness experience.

 

Pictured in featured image: (L-R) smartbeats by smartwater featured artist Washed Out, Creative Director and Producer of smartbeats by smartwater Toro Y Moi, smartwater Creative Director of Wellness Joe Holder and smartbeats by smartwater featured artist Empress Of.

 

All images provided by smartwater