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Hustle in Brooklyn has become a groundbreaking show that displays a necessary narrative of young adults in their grind season. Ivy Rivera is a Brooklyn native with an inspiring level of determination. Growing up in the industry and now working at a record label, Ivy’s journey is one to watch!

How has Hustle in Brooklyn impacted your life?
It has definitely been such an amazing experience being apart of Hustle in Brooklyn. The message behind the show is to highlight the personal and professional millennials in Brooklyn that are fighting to make their dreams a reality. I’m so prideful of where I’m from. I am an advocate of fighting for your dreams, and I felt like this was the perfect opportunity for me to be the face for the message the show wanted to translate to its viewers. During the taping of the show, it definitely opened my eyes, as far as how production works, and about myself, what I tolerate, and what I need to work on. There was a lot of self-reflecting moments in the journey. Through it all I learned a lot, and I’m grateful. It’s definitely impacted me and my platform has been amplified. It’s impacted me in the best ways.

Do you feel like you and the other millennials on the show have the same mindset?
I think we all share a burning passion for what we do, and I think that’s how we connect. I can’t speak for other people, I just know what I want. The guidelines of how I’m going to get what I want is based off of my experience and my beliefs. Everybody else has a different flavor to their juice. (Laughs)

Can you take me through the process of developing an artist?
Developing an artist is definitely not easy.

  1. You have to see something in them before you develop things and that’s what makes me different from a lot of others. People just see an opportunity to make money, I see an opportunity to build a future.
  2. Once you see the spark in an artist, you have to train them to learn the game and learn why they’re here, why they’re creating their music.
  3. Then target their audience and learn everything about them so that you know how to present them in a way that they won’t miss a beat. It’s all about consistency and ensuring that you are not the only person encouraging the artist not to give up. It’s a learning process for the person developing the artist to not give up on themselves.
    There’s definitely a risk on both ends to develop. You know you want to develop the sound, build everything about this artist that makes both of you proud. It’s all about communication and it’s all about the end goal.

What can we expect next from you?

Greatness! I never know what’s in store for me. It’s kind of danger zone for me to live the life the way that I live mine, because I’m kind of just go with the flow. I’ve been told that going with the flow can only take you so far, that you need to have a plan or strategy, but I know I’m going to be great. Where I’m going to land I don’t know, and I let the universe figure it out for me. I’m just always ready. I could go from being on reality TV to producing reality TV. I could go from working at a recording label to owning a record label, we just don’t know. All I know is I’m moving up. (Laughs)

Photo: Clifton Prescod/BET

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