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Zula Essentials is a wellness brand created for women. The goal is to help women lead a more harmonious life through the use of CBD. A portion of the revenue goes to a non-profit organization that supports Black Mental Health and Self Care.

The founder Carla Joseph is a Nurse Practitioner with over 10 years of experience in the health and wellness space. She is an advocate of mental health being the foundation of your self care routine. Inspired through her usage of CBD (cannabidiol) oil and her desire to help other women of color enhance the quality of their lives, Zula Essentials was created.

What inspired you to launch a CBD brand? 

 Months ago, I was introduced to CBD and used it for it’s amazing calming effects. I immediately saw how wonderful it was. As I am a nurse practitioner, I started to tell my patients about it. So then I thought to myself, this is something that we need, especially women who look like me. I became inspired to launch Zula Essential CBD online and dedicate it to the well-being of women. The name “Zula” was inspired by my two daughters Zuri and Kamila. It was important for me to include them in this narrative as I am raising  them to be young women who embody all of the qualities that Zula represents- Harmony, Education, Equilibrium and Authenticity.

What makes your brand different than other brands?

Zula Essentials is one of the first CBD wellness brands curated for women by women. We are leading the forefront in helping women lead a more harmonious life through the use of CBD. All of our products are crafted with love for us by us. 

Why is it important for people of color to have ownership in the CBD industry?

According to Marijuana Business Daily, women make up 27% of people who launched or have an ownership role in a cannabis business, while racial minorities made up only 19%.

Historically, people of color have been punished for cannabis possession at disproportionate rates, stories about cannabis businesses must be contrasted with what we know about who faces prison time. According to the Drug Policy Alliance, 61% of women in federal prison are there for nonviolent drug offenses. Also, the ACLU notes that Black people are nearly four times more likely than white people to be arrested for cannabis possession.

As CBD and other cannabis products become more accessible and the landscape of legality shifts, it makes sense that as a Black Woman that I seize the opportunities now in this space, so that I can serve as a change agent. Ownership is essential to being apart of the decision making process. 

Why do you think self-care has become so trendy this year?

 I believe social media has had a huge impact on the way we view ourselves and self care. There are so many people advocating online for self-care and this message is reaching people from all over. This is causing a conversation shift and bringing the concept of taking care of one’s self to the forefront. As a millennial, we are starting to understand the need for balance in our lives and that starts with making time for our own wellbeing. 

What are some things that women of color can do to prioritize their self care?

Good question! Definitely setting boundaries is huge. We are so many things to so many people, and sometimes the demand on our time and energy gets out of control. Sis, It’s ok to say ‘No’. This can have such a positive impact on our mental wellbeing.  Also, taking CBD oil is ‘self care in a bottle.” It a great alternative for women of color who want to It has truly done wonders for me and helped me to manage stress by finding my calm. It can help with symptoms of anxiety and PTSD as well. 

All images by JoJo Stylez