Dr. Shekina Farr Moore is the definition of fierce. She is a woman who has taken the word entrepreneur to another level and gets the job done by any means necessary. She’s bold yet humble, I would also dare to say unapologetic. From her many business ventures to her family and her personal life, she worked for it. Nothing was handed to her, she’s paid the cost to wear the crown and she wears it well! Sheen Magazine caught up with this lady on the move.

Who is Dr. Shekina Moore at her core?

I am a strong woman, passionate about advancing the lives of women and girls; a woman who is clear about my purpose and the value that I bring to the world.

Why are you so passionate about helping young girls and women thrive?

My own struggles as a youth definitely fuel my passion. I didn’t have a mentor outside the home. Some things you can’t share with family. I needed that big sis or that cool auntie I could confide in and get sound feedback. I second-guessed myself, my decisions and my worth—a lot growing up. I believe having a good mentor would have changed the game for me much sooner. It all worked out…but I was a late bloomer, that’s for sure.

Tell us about your businesses.

I am Co-CEO of Eroom Marketing Group, an empowerment parent company that oversees Intercontinental Coaching Institute, Literacy Moguls Publishing, Black Reins Magazine, ZOOM CON (featured on the White House’s United State of Women in 2016) and my flagship Non-profit, B2F Girls Worldwide–a gender empowerment incubator that produces advocacy initiatives, campaigns and events.

B2F Girls offers a girls empowerment certification program that equips women with skills, tools, strategies and the training needed to run a successful girls empowerment program. Our Girls Empowerment Coach program is a licensed program available for women with a calling to mentor and train girls, specifically. The bonus is having a network of industry insiders with whom to collaborate and to share ideas, methods and innovation.

We initially started as an organization that offered free workshops for girls ages 10-17 that addressed the areas of self-worth, body image and leadership. After our first successful year we had an influx calls, messages, inboxes and emails from women from various parts of the country asking how they could implement a similar program for the girls in their communities. 

Where do you see yourself in the next 5 years?

In the next five years I envision Black Reins Magazine available in every major retail store and airport across the globe.

What’s next for Shekina personally? 

I am getting in the best shape of my life right now with that there are levels. God is preparing me for more, more income and more travel. Through my journey, and God’s grace, I would love to inspire women across the nation to join me in my journey from fierce to formidable (the title of my next solo project).

Tell us about your coaching practice? 

Sure. I run an accredited coaching and coach training company called Intercontinental Coaching Institute (ICI) at where we train and certify individuals as life coaches (we also offer many other niches). We specialize in certifying coaches to become coach trainers as we teach them how to open their own academies and we accredit their schools. We even provide materials. I am really excited about our new Open Your Own Academy Program that is allowing coaches to not only empower others as coaches but to also leverage a lucrative income stream with our turn-key system.

Connect with Dr.Shekina on the following social media sites: Facbook and Instagram.

FEATURED IMAGE by Cedric Pitts Blacktie Photography