People first speculated that Rihanna was up to a fashion line at the beginning of the year and just last weekend, we found out she became the first black woman to launch a luxury fashion brand with LVMH and exactly one week from today, she will launch their apparel and accessories!
The beauty icon, singer, now fashion mogul released the official brand campaign video and in addition, T Magazine published a cover story where badgal rih rih models the apparel and accessories.
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Exclusive: A first look at #Rihanna's new fashion line @Fenty, created in partnership with #LVMH. For her next act, the pop star will become the first black woman in charge of a major luxury fashion house in Paris. Here, @badgalriri opens up about what this means to her: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ “You’re going to be black wherever you go. And I don’t know if it’s unfortunate or fortunate, because I love being black. So, sorry for those who don’t like it — that’s the first thing you see before you even hear my voice. There are also other factors: I’m young. I’m new to the family. I’m a woman. Those factors do come into play, but I will not apologize for them, and I will not back down from being a woman, from being black, from having an opinion. I’m running a company and that’s exactly what I came here to do. I don’t know if it makes people uncomfortable or not, but that’s not even my business, you know? I do know that the reason I’m here is not because I’m black. It’s because of what I have to offer. That’s what they’re invested in. And the fact that I’m black is just that: a fact.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio for Rihanna's full conversation with the playwright @JeremyOHarris, and to see more exclusive images of her new clothing line. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).
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#Rihanna is making a reggae album and it will arrive imminently, but she doesn’t know the exact date yet. As for the name of her ninth album? “So far it’s just been R9, thanks to the Navy,” she said, referencing the term for her crew of fans. “I’m about to call it that, probably ’cause they have haunted me with this ‘R9, R9, when is R9 coming out?’ How will I accept another name after that’s been burned into my skull?” Click the link in our bio for more takeaways from @badgalriri's exclusive interview with @JeremyOHarris. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).
The official launch will be debuted on online on May 29th and a pop-up story will take place in Paris on May 24th.
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