Philanthropist, entrepreneur, mother, and wife Ashley Peterson is clearly a woman of many hats. As the founder and CEO of Elizabella Cosmetics, she has created her very own empire. In addition to that, Ashley and her husband, Adrian have just launched their family foundation, A&A Peterson Family Foundation. In this exclusive interview with SHEEN Magazine, Ashley opens up her beauty world to us, discusses the overall mission of A&A Peterson Family Foundation , and much more!

Tell us about the launch of your beauty line, Elizabella Cosmetics.

I launched Elizabella Cosmetics on November 8th, 2018. Since we launched, we’ve had great success. It’s been opening up so many doors. I am excited about the one year anniversary and I’m excited for what’s next.

photo courtesy of Elizabella Cosmetics

photo courtesy of Elizabella Cosmetics

Do you have a favorite product from Elizabella Cosmetics? Why is it your favorite?

My favorite product is my Bella Liquid Velvet Lipstick. I absolutely love it! Anyone who knows me knows that I am a red girl. I’ve always loved a good red lipstick. I had a favorite before I found my formula. Once I found my formula, I immediately switched over and I have not looked back. I love Bella because not only is  it lightweight but it also lasts all day! It’s fully pigmented, it has that beautiful red color, and I don’t have to worry about reapplying after I eat and all of that.

photo courtesy of Elizabella Cosmetics

SHEEN Magazine is the Ultimate Beauty Guide for the Modern Day Woman. Do you mind sharing your holy grail beauty product with us?

It’s funny because I try a ton of makeup products. I don’t have much that I swear but I love Rhonda Allison products. I love that they’re organic. My face is very sensitive so I love that their products are natural and do not have a ton of chemicals in them. I love anything Rhonda Allison, I love the scrubs and their Vitamin C Serum.

Can you give us the details on the family foundation you and your husband launched, A&A Peterson Family Foundation?

We launched the A&A Peterson Family Foundation together last year but we just had our inaugural event this September. It’s something that we wanted to do for a long time. My husband had a previous foundation and we actually have been working in the community for years. Since he joined the Minnesota Vikings, we’ve been very active in the community and giving back. We decided to start a new foundation together because its something for our family, our legacy, and something to show our children. We wanted to show them how important it is to give back and be the helping hands to others.

photo courtesy of Adrian and Ashley Peterson Family Foundation

photo courtesy of Adrian and Ashley Peterson Family Foundation

photo courtesy of Adrian and Ashley Peterson Family Foundation

photo courtesy of Adrian and Ashley Peterson Family Foundation

What can we expect to see from you in the future?

In addition to Elizabella Cosmetics and the A&A Peterson Family Foundation, I’m working on lots of new products for next year. I’m looking to expand Elizabella Cosmetics. I’m also looking to get into hosting my own show, it’s something that I have been working on for quite some time. I’ve been putting a lot of time and energy into it so I am really excited to share that soon. I also have some other projects in the works so you all will just have to watch and see what I have going on.

For more on Elizabella Cosmetics, click here!

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