Customizing your beauty has now been made easy with bespoke products!
In addition to pushing brands to be more transparent, authentic, and diverse, consumers are challenging the cosmetic industry to rethink mass production and the “one size fits all” beauty concept. Bespoke beauty is an emerging beauty trend in which anyone who’s been overwhelmed or outcasted by the beauty industry can appreciate.
Fragrances were first to see the customization curve, but as technologies evolved, and as consumers have become more educated and engaged, skin care and cosmetic companies are beginning to follow suit. Customers want to alter their products to fit their needs and lifestyles, eliminating the trial and error phase, delivering greater accuracy, long-term benefits, and total satisfaction. Beauty brands are helping to identify how individual consumers interact with their skin and are recognizing that customization is a new form of luxury.
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