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Beyoncé and sportswear brand, Adidas has just announced an exciting new partnership!

Business Insider reports that in an official statement, Beyoncé shared, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

The new partnership will release signature footwear and apparel and in addition, Beyoncé will relaunch her active clothing line, Ivy Park. The brand was founded back in 2016.

 

 

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