Kylie Jenner gets all the credit among the Kardashian-Jenner crew when it comes to having a successful line, but on-again/off-again Kardashian fiancée Blac Chyna was the first beauty businesswoman in the family. In fact, her line of cosmetics, Lashed, is predominantly centered on a liquid lipstick range, which made Kylie’s detractors highly suspicious. But after a recent announcement from Chyna, we feel fairly confident that the two makeup mavens look to each other for inspiration.
Case in point: the Lashed Limited Edition 12 Lipstick Collection Box ($149). This limited-edition collector’s item from Chyna’s range allows shoppers to pick a dozen of their favorite matte or glossy hues (out of 21 options!) for a bespoke lip vault. Kylie launched a lip vault over the 2016 holiday season, but that’s not where the similarities end. Chyna also released a truly epic movie-style trailer announcing the collection.
Fans of all things Kardashian-Jenner will recall that Kylie debuted her lip gloss assortment with a dramatic (and wildly puzzling) short film. The two videos have similar themes — girl power, crime, and lip color — but seemingly little to do with their respective launches. Did Chyna take a page out of Kylie’s book for this? Watch the trailer, then decide for yourself.