When it comes to empowering other women, these ladies have got it down packed. The Bougie Bunch Group, Ericka Hatfield, Lyndsay Christian, Shawanda Green, and Joi Adams have made it their personal mission to redefine the term “bougie” for women of color. Now, what does that exactly mean? Well, in these inclusive interviews with the members of the inspiring group, the women shared why they created this safe space for women of color and how they plan to continue to be the change we need to see in the world!

Joi Adams

Can you tell us about yourself and your role in The Bougie Bunch Group?

I lead all digital and creative initiatives. By day, I am a Senior Event Strategic Marketing Manager Consultant. I produce multi-faceted conferences and events, manage day-to-day operations and direct teams. I have supported Fortune 500 clients and those in the government sector. I maintain a big picture philosophy, with a focus on goals and a keen eye for details. When I’m not planning fabulous events, I’m focused on various projects including penning my first book, traveling the world, and designing and developing brands for clients.

What is your vision of how The Bougie Bunch Group will progress in the future?

In the future, the goal of The Bougie Bunch Group is to become the LinkedIn for women of color and bridging the gap between qualified women and employers. Major corporations have diversity and inclusion initiatives, but lack the true execution of bringing in talent. The Bougie Bunch Group wants to solve that problem by continuing to partner with major corporations and keep the conversation at the forefront. We also hope to break down barriers within the workforce and have more women of color in C-suite positions.

How do you balance your life while committing to such an empowering group?

The most rewarding job is being a wife and mother; they are my reason and they keep me going. Balancing family, work and The Bougie Bunch Group can become challenging at times, but I always remind myself to take it one day at a time. I’m a natural planner, so I try to plan my weeks out in advance just to stay on top of my work to fully commit to the business of the Bougie Bunch Group. Through faith (prayer), family and my drive, I’m able to keep a balanced lifestyle.

Where do you hope to see The Bougie Bunch Group later down the line?

Down the line, the hope is that we will host brunches on an international level. We would love for every woman of color to experience our brunch. The brunch isn’t typical, and every woman leaves uplifted and connected. The Bougie Brunch…it’s more than a brunch, it’s a movement.

For more information on The Bougie Bunch,
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All images provided by Innovating Marketing Group