“You can WISH for it or you can WERK for it.”-Koereyelle
Koereyelle is a former educator who managed to turn her $32K teaching salary into a six-figure brand!
She is the CEO of WERKPraySlay which is an annual 4-day empowerment weekend for women who are ready to win and the creator of the Get Money Gang, an Income Empowerment Coaching Program. Koereyelle has authored two self-development books for women: WERK101: Get-Your-Life-Together Guide and her sophomore project which shares success secrets for fearless female entrepreneurs. She also hosts a weekly podcast show entitled Confessions of a WERKaholic and creates tribe-building travel experiences for women through her Busy at the Beach brand. She’s an international speaker, award-winning entrepreneur, and educator who’s been featured nationally by Forbes and more for her empowerment projects.
WERK Pray Slay weekend kicks off Nov. 1-4 in Atlanta and is the ultimate weekend for winning women with interactive workshops, panel presentations, networking opportunities and more. I had the pleasure of speaking with Koereyelle recently and she was truly an inspiration to me as she shared how she went from a teaching position with a limited cap for raises to now living her best financial life. Her message for women in entrepreneurship makes you want to get out there and pursue your dreams wholeheartedly and become your own boss.Coincidentally, #BeYourOwnBoss is the theme of this year’s conference, powered by diverse businesses such as such as Mielle Organics, Blu Whale Capital and Allstate Insurance Agent Devona Downer.
Where did you find the motivation to quit your day job and boss up?
I didn’t have the story of where I was tired of my job and just took a leap of faith. God really had to push me and make me uncomfortable to the point where I pushed myself. During this time, I was in an abusive relationship and had got engaged. When I called off the engagement, there was a lot of shame and embarrassment. I literally just wanted to run away at the time. I was teaching in Atlanta and had applied to teach overseas because I felt like I was just done. So after getting the contract for the position, maybe 30 days before leaving, I had to get real with myself. A stranger asked me “why are you really doing this?” and “how much are they paying you?” When he asked me that, I had to ask myself, what is my real motive, and the reality was that I was just trying to run away from my problems. I did a lot of soul searching and started multiple businesses…some worked and some didn’t. That relationship is really what caused me to get uncomfortable and figure out what I wanted my next move to be, and that’s how I ended up walking away from teaching.
What sets your coaching style apart from others on the market?
I work with women one on one or in small groups and my focus is on monetization. I think a lot of times people are scared to even admit that they want to make money. For me that was my struggle years ago because I wanted to go save the world, and my first coach taught me that you can’t save the world with no funds. My coaching is really aimed to help women monetize from their skills, their story and figure out a way to use their skills to pay the bills. If income is your goal, then I’m your girl. It doesn’t matter if you want to work the same job you’ve been working for the rest of your life; you still can have multiple streams of income.
What tips would you give for that woman who wants to get started in entrepreneurship but has no direction?
The one thing that I feel like a lot of people get stuck with is that they have a lot of ideas, but they don’t know how to prioritize them. I always say you must start with your lowest hanging fruit and that’s whatever it is you have access to—that one thing that is easy to do and you can monetize from that without a big investment. If you’ve been working in finance for the last five years, that’s a skill set that you can monetize from. My number one piece of advice is to prioritize your skills on what you can easily do and monetize from it.
With social media serving as a display of whether you are successful or not, what was your motivation, in the beginning, to keep going despite everything happening around you?
When I got started in entrepreneurship, Instagram did not exist. However, as women, we should never let someone else’s success make us feel less than. Everyone’s journey is different and we all can attain success when get change our mindset to win! That’s what I teach. My motivation was the freedom. There was no way I was going back to having to clock in and have someone control my day and my pay.
Koereyelle is on a mission to help women uncover their purpose, prioritize their life and profit from their passions. Her motto is, “You already have everything you need to get everything you want, you just have to WERK for it.”
If you’re looking to jump-start your business and get those dreams off the paper and into reality, then you should definitely be at her upcoming conference in Atlanta!
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All Images: Courtesy of Koereyelle Dubose