Media mogul, Diddy has just teamed up with Salesforce for something exciting!

The two have collaborated to creat SHOP CIRCULATE – a digital marketplace that will allow cusotmers to discover and buy products exclusively created and sold by Black entreprenuers.

This new space will equip Black businesses with a platform to reach global audiences and empower consumers to shop the best Black-owned brands.

In an official press release, Diddy said, “Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive.” He added, “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”

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