A new year is upon us and with it comes those moments of reflection, the chance of a new beginning – a fresh start – and of course those inevitable resolutions, which we hopefully haven’t already given up on. Personally, one of my goals for 2019 is to find companies and people who I can stand behind, not solely for the quality of the materials they offer, but the story and message behind their brand, or in other words, companies, and people with a solid foundation. Through the years, I have learned, the hard way I suppose, that it’s not very often that anything good comes from a bad seed, so why not just start with a good one?
Saying this, at the core of any company – the individual who planted that initial seed – is its founder and a cosmetics line is no different. And if you haven’t heard, there’s a new cosmetic line making waves, just waiting to help you find the most beautiful you. Let me introduce you to ENJA Cosmetics, and its founder Ashley Walker.
Ashley Walker desired to enter the cosmetic industry, as she wanted to provide the world with quality makeup anyone could afford, while likewise emphasizing the importance of inclusivity, with products designed for every shade and color of skin, no matter how different or unique. From this desire, ENJA Cosmetics was born. Walker named her new company after her four children, in that each letter of ENJA stands for the first initial of one her children’s names, as she wanted her company’s name to stand for something she loved. A solid foundation if there ever was one.
As a mother of four, and while working a full-time job, Walker took the slow and steady approach, making sure to keep up with her responsibilities, while simultaneously managing ENJA Cosmetics after hours, during the free time she could spare. Initially, ENJA only featured a line of lipsticks, but then added nail polishes, lip glosses, and an eyeshadow palette as well. Walker learned how to manage the stressful nature of switching roles – from mother, to employee, to business owner. She began learning the ins and outs of running a business and picked up a few tricks along the way, such as how to incorporate her children into the company. For instance, her daughter personally chooses the colors for the lip glosses, and might I add, what phenomenal colors! She explains that the learning process has only enhanced her passion for makeup, as she has witnessed firsthand the confidence-boosting effect ENJA has on the individuals wearing it, further solidifying her belief that makeup is a tool helping people to fully express the way they feel. In fact, ENJA’s tag statement, “Helping You to Find Beautiful,” wonderfully encompasses this sentiment.
Needless to say, ENJA has continued to consistently grow and very soon will be releasing its first foundation line, which is sure to accentuate and shine whichever skin tone you’ve been blessed with. Adding to this, ENJA will also be adding a glitter lipstick and blush to its line of products. So stay tuned! SHEEN will let you know the moment they arrive.
To shop for ENJA Cosmetic products, click here!
All Images: ENJA Cosmetics
I love it… And I’m truly inspired!
-Shady May
Thanks 💜💜❤
Yes what a lovely article going to the website now
Thanks for the support
LOVE IT!!! Great article! Goooo Ashley
Thanks so much …To be honest you have taught me so much thank you
Awesome!
Thanks
This is so awesome a mother of four and still have time to grow your business. I solute you hun.
Thanks so much
Awesome Ashley Congratulations and continue to shine.
Thanks
You Rock, keep up the great job you’re doing!
This is dope!!! I’m proud of you, keep progressing…Blessings
Thanks appreciate
I’m so excited to see your business growing Ashley! I can’t wait to try your foundations. Congratulations and continued success 4 your business!
Thanks so much and foundation will be available January 25, 2019
I’m so excited for you, Ashley! Congratulations and many more blessings to you!
Thanks so much
Congratulations keep striving and motivating others. Most people never get to follow their dreams due to fear. But you are doing it!!!
Thanks so much and the same to you
Simply amazing Story. Reading this just inspires me to stay focused and take it one day at a time. Congratulations Ashley!!
Thanks appreciate
Love it!!!
Thanks so much