Model, spokeswoman and star of VH1’s Basketball Wives, Evelyn Lozada is a boss lady with an infectious personality who is making moves like never before. On and off camera, the author and entrepreneur are adored by many for her authenticity and admirable confidence but now, Lozada is giving Sheen insight into projects beyond the camera. Join in as Evelyn shares her workout regimen, The Evelyn Lozada Foundation, and what projects you can expect to see soon!
Can you tell our readers why it is so important for you to use your platforms in order to inspire women?
I feel like it’s important to use your platform to communicate, connect with, and empower your followers. My goal is to really just inspire my followers to be true to themselves, work hard, and be the best version of themselves each day. I am so open and transparent about my story and everything that I’ve gone through because I know that it helps.
It is obvious from your social media that you are amazing shape! As a fitness enthusiast, what is it that you want your audience to understand when it comes to the importance of working out?
That consistency is really the key. I think even for myself when I had those moments of working out and not seeing the results I wanted to see overnight. I’ve seen the change my body has made and the definition in my arms and for me to see that, it really inspires me to go harder. If I had given up the first month, obviously I wouldn’t be where I’m at today. But being consistent and staying focused has really been the key for me when it comes to working out. I would also say patience and try different things. I was one of those people that just wanted to go to the gym but then I experimented and went to classes and making it more of a social thing with my daughter and friends, it’s fun! It’s become a social thing for me and I truly enjoy it!
Can you tell us about The Evelyn Lozada Foundation? What inspired you to create it?
Along with my mom, my daughter, and sister we just began talking to them about wanting to give back. We formed the foundation and it was created to help domestic violence survivors, uplift them, and just help them through the process. Luckily for me, I was able to move across the country to make my own money and I was able to move on with my life. Unfortunately, I know so many survivors that are not that lucky. It started off by just receiving so many e-mails and messages from women who needed help or just wanted to talk to someone. The foundation is very young but we’ve been involved in some exciting projects. Last year, I participated in the Annual Brides March in New York City. The mission of the Bride’s mark is to raise awareness for domestic violence victims so The Evelyn Lozada Foundation partnered with them in that. Gladys Ricart’s family started it to pay tribute. She was murdered on her wedding day by her ex-boyfriend. It’s stories like that make you just want to help.
We also launched an online campaign called, Turn Her Into Joy. We gave people the opportunity to donate money for survivors. Most recently, I joined forces with shoe designer, Giuseppe Zanotti. We hosted a cocktail party here in Beverly Hills and donated 15% of the proceeds to the foundation. Those are just some of the things I’ve worked on.
Can you tell us about the launch of a butterfly inspired jewelry line and skin care line?
So, I’m super excited about the earrings because if you watched Basketball Wives years ago, it was a thing! The earrings were a trend! The earrings I wore were being bootlegged, can I say that!? (laughs) But it’s something I’ve always enjoyed, I’ve always loved earrings. We launched about two weeks ago and the response was overwhelming! We were sold out within hours. The reason I started out with butterflies is because I have a personal connection with butterflies. I have butterfly tattoos, my daughter’s line with 602 has a jacket that has pretty much the same replica of my tattoo. But the story behind the butterfly is that I had a friend in high school who ended up passing away at 16-years old. She loved butterflies so I’ve always connected butterflies to her. The hoops are very light and simple yet so cute! They did well and now I’m designing some other ones.
I always thought it would be cool to come out with my own skincare line and to do something that women would love and that’s how the idea came about. The reason why I named it CALO is because I ended up finding my grandfather right before Thanksgiving. For many years, my mother didn’t know who my dad was. We ended up doing ancestry, I hired a private investigator and we found my grandpa! He was excited I was going to name the line after him. We’re going to launch the skincare line around July.
What can we expect to see from Evelyn in the future?
I don’t know! Obviously, every day is a different day. Really, my focus in the future is to focus on the foundation, the jewelry line, and the skincare line. My book is coming out in the summer of 2019! I’m going to try to stay busy and work outside of the show. I’m focused on my family, my kids, and we’ll see what the universe has in store for me.
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All images by Stewart Publiques LLC