Mathew Knowles talks about 10 traits in his new book, The DNA of Achievers: 10 traits of Highly Successful Professionals, which are the perfect formula for creating successful people.

From the classroom to the boardroom, Mathew Knowles seems to have done it all. Clothing line, hair salon, music production, branding, marketing, managing, educating, you name it, he’s done it. It seems only logical that Knowles would have the secrets to success. He’s spent 24 years in the music industry contributing to the success of well-known artists like NAS, Mario, Earth, Wind and Fire, Chaka Khan and Trinity 5:7, not to mention Beyoncé, Destiny’s Child and Solange. Traveling the world doing business on behalf of clients has placed Knowles in lives of highly successful individuals. Whether on planes or in meetings, he’s noticed there are a few things these professionals, including himself, have in common and he’s sharing them with readers everywhere.

Passion, work ethics, vision, risk-takers, team building, talk-to-do ratio, planning, learning from failure, giving back and thinking outside of the box; these 10 traits, when used consistently, are a composition for success. Knowles sat down with 30 highly successful individuals and discussed these traits that come together to make one phenomenal outcome. He identifies how these traits are intertwined.

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“You can’t have passion without having work ethics,” says Knowles. “They co-exist with each other. You can’t have risk-taker without having failure. They co-exist with each other. If you take risks you are going to have some failures.”

Knowles understands failure. He also understands that you are going to have some mistakes, but it is all a lesson in disguise.

“The beautiful thing about learning from failures is it creates an opportunity to grow and not a reason to quit.”

Quitting isn’t a word that is used frequently to describe him. At 63 years old, Knowles has had his hand in the music, apparel, medical and even hair industry, all without prior knowledge. He’s excelled in said industries and has gone on to new ventures like being an educator and dabbling in film. Why not write a self-help, motivational book where he can share his passion and creativity and empower readers? Will this book be different from other enlightening books? There is only one way to find out. Purchase your book now wherever books are sold.