With it being a new year, it’s an also great time to get a new look! So, why not achieve a new look with a new hairstyle. Formerly Penelope is a hair company that sells some of the best Brazilian hair. I actually had the opportunity to wear the hair and interview the creator/CEO Brittani Logan about her motivation for starting Formerly Penelope.

I have 22 in of the “Penelope’s Silk Dream” and it exactly what the name says. It’s soft, silky and manageable and it looks just like my real hair! I love it and can’t wait to flaunt it and see how long it will last. In the meantime, check out my interview with the entrepreneur/grad student below.


What was your motivation behind starting Formerly Penelope?

I graduated from Tennessee State in 2014 and had a hard time finding quality hair that wasn’t expensive. In school, I became a brand ambassador for another company and ordered hair for others. However, there weren’t many available lines that had something I wanted and I wanted to develop something I wanted.

How did you come up with the name Formerly Penelope?

My alter ego was Penelope in college, but when I went into workforce, I grew out it.

What makes your brand different from other countless hair companies on the market?

Being from Detroit, we see a lot of them (hair companies), but our quality and customer service is better. I felt like that was missing. Our group of women will consult and work hand in hand with you. If you have questions about the hair, they will even set up a time and call you.

What types of hair do you have?

Right now we only have Brazilian hair that comes directly from a wholesaler. In the next few months we will be introducing Malaysian and South Eastern Asian hair, which is a finer texture.


Tips for taking care of hair.

Wash it! The hair goes through a lot before it gets to you like going through customs, so many people’s hands have touched it and can give you a different feel than with it being fresh. I prefer washing it with Shea Moisture, but just make sure to treat your hair extensions like you would your own hair.

How do you balance everything?

I’ve always had ten different things going on at the same time. I also write everything down in my planner.