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From its greatly anticipated release, the Lala Anthony Denim Collection made a successful launch on the 2nd floor of Lord and Taylor’s 5th avenue flagship in New, York, NY. Loving fans filled the space for first grabs at the new collection, photo opps with Anthony, and an autographed copy of her book The Power Playbook. Guest appearances were made by husband Carmelo Anthony, Power cast member Naturi Naughton, rapper Swizz Beatz, and Claire Sulmers of Fashion Bomb Daily.

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