Failure is not an option for Naté Jones. She’s living her dreams out loud and using her nonprofit organization Leaders In Lipstick (L.I.L) to encourage other women do the same.
Founded in September 2014, the organization’s mission is to inspire and develop self-love among women.
“I’ve always had the gift of encouragement. I noticed a shortage in someone who spoke for us [women of color], and women as a whole. I created Leaders in Lipstick to show women that they are not alone. No matter your race, ethnicity, cultural background, beliefs, or age; I’ve got their back,” she said.
The oldest of three, from Youngstown, Ohio (by way of Detroit) is familiar with humble beginnings, noting it was watching her mother’s strength as a single parent that drives her dedication in community service.
“She had me at 15, she was married very young with 3 kids, and she sacrificed a lot for me. I’m really looking forward to the day when I can just buy her a house and she doesn’t have to work,” she said.
What makes her journey even more compelling is how the tenacious beauty overcame insurmountable odds, including being homelessness at one point, to reach her goals.
It’s the personal lessons she learned while enduring her own adversities that have thrust her unrelenting will to provide compelling and innovative activities and programs to inspire and help other women during the organization’s second annual #TheEmpowerOurWomenTour.
This year’s tour will be in New York City, Newark, NJ., Detroit, Mi., Miami, Fla., and Youngstown, OH., focusing not only on motivating women, but providing necessary toiletries for women in need as well.
“Many of our sisters are in need of not only encouragement but supplies. We have joined a #SurpriseTheStruggling social media campaign where we will be collecting gently used purses filled with toiletries and feminine care products to give to homeless women. We will also be surprising random women with pamper parties. The tour will end with a virtual tea party featuring several celebs and the launch of our new product,” she said.
In addition to managing L.I.L, Jones is also an actress, model and brand influencer. She’s been featured on MTV Jams, in rapper Meek Mill’s music videos “Amen” and “Actin’ Up,” along with rapper Kirko Bangs’ “Drank in My Cup” video.
As her future continues to unfold, Jones asserts she hopes her success compels younger generations to pursue their goals no matter what.
“[I want to] show little girls all over the world that it doesn’t matter where you start but where you plan to end,” she explains.
For more information, be sure to follow @LeadersInLipstick on Instagram, Facebook and Twitter as well as @pronouncednatay on Instagram and Snapchat.
Photo Credit: Joe Chea