Nuekie, a leading provider of innovative skincare products specially formulated and designed for skin of color, will host the 2nd Annual Nuekie Skin of Color Conference to educate estheticians on the science and business of skin of color.
As the ethnic population continues to grow and we are becoming a diverse society, there is an increasing demand for the ethnic-specific skin care. It is known that Black women alone contribute 7.5 billion dollars to the beauty industry, Ethnic consumers are looking for skin care specialists who understand their skin care needs.
The event which is the premier event of its type in the world is scheduled to take place on February 7th– 8th, 2020 in Atlanta, Georgia. The event is only open to licensed estheticians and provides an excellent opportunity to gain knowledge and most importantly bring estheticians together.
The conference aims to ensure that each attendee receives the best quality experience which will then allow them to build a profitable, sustainable esthetics business. While many estheticians are taught to deliver esthetics services in cosmetology school however learning how to treat skin of color and building a profitable business is greatly lacking in the esthetics education.
“Many esthetic schools do not provide a solid education in three areas – caring for skin of color, cosmetic science, and business,” commented Eunice Cofie-Obeng, the founder of Nuekie Skin of Color Conference. “We wanted to create an intensive learning experience which focuses on skin of color esthetics, cosmetic science, marketing, finance, sales, and leadership. We want to give estheticians the tools that they need to cater to the growing ethnic marketing and build successful esthetic practices.”
Jamila Wasson-Pehan, owner of the Anuyou Electrolysis & Advanced Aesthetics in Seattle, Washington attended the last conference said, “As a recent graduate of a master aesthetician program, I have received so much more knowledge about ethnic skincare from this conference.”
Regina Tindle, owner of Masterpiece Face Spa and Body Bar in Hampton Roads shared, “Not only did I learn about skin of color, how to treat it and the science behind it, but I also learned a lot of information on small business start-up, the financial planning, the marketing, the product lines. The conference is worth your time, money, and energy.”
New to this year’s program is the Black Women in Esthetics Celebration which will take place on Saturday, February 8th, 2020. “When you look at the major professional esthetic and spa magazines, Black women in esthetics go unrecognized. This event will not only celebrate women of color that are estheticians but will create a safe space where they can network, discuss business, and honor one another’s achievements,” said Cofie-Obeng.
For anyone interested in learning about caring for skin of color, building and expanding their esthetics business, this conference is not to be missed. Register early, as demand is expected to be extremely high.
To register for the Nuekie Skin of Color Conference, visit their website.
Nuekie is the brainchild and middle name of our founder and Chief Cosmetic Chemist, Eunice Cofie-Obeng. Crafted specifically for people of color, our innovative brand of health and beauty products are scientifically formulated with a unique combination of traditional African medicine and cutting-edge science. To learn more about Nuekie, visit www.nuekie.com.
All images by Eunice Cofie