Bringing Innovation to Protective Styling
On June 12, 2019, ORS™ Olive Oil hosted a launch event in Chicago to introduce its newest FIX IT range. ORS™ invited media, hairstylists, and influencers to preview the newest line as well as unveil the remodel of the ORS™ Hair Salon. The event included a live wig install by hairstylist Anthony Cuts (@AnthonyCuts) using the new products.
Individual self-expression is now simpler with ORS Olive Oil’s latest sweat and humidity-resistant FIX IT line, formulated specifically for applying and styling wigs with unprecedented ease. FIX IT is the only multicultural brand with a gel adhesive and styling collection for lace front wig and weave wearers.
ORS™, a brand known and trusted for its commitment to natural healthy hair and styling, recognized that wigs and weaves aren’t just a passing trend; they’re a style choice — that is low maintenance and cost-effective. The FIX IT range was created to allow weave and wig enthusiasts the flexibility to change up their style quickly, without sacrificing the integrity of their natural hair or scalp health.
“We set out to create a holistic line of products that complement and enhance each other,” said Taniqua Bennett, Director of Marketing North America for ORS™. “Our end goal is to provide customers a means to maintain whatever hairstyle they choose, without having to spend lots of time or money to get there,” she added. “Whether you want next level hold for your wig or definition added to your curly hair extension, the FIX IT range has a regimen that will work for you.”
ORS™ didn’t forget their natural hair roots when it came to the FIX IT line, either. Protecting and nourishing the natural hairline was a chief concern during the range’s research and development phase. Every product in the range contains Keravis, a complex three times more effective than Panthenol for follicle stimulation and strengthening.
“When you want a break from the daily wig styling, this product line allows you to switch between styles with confidence, knowing your scalp is nourished and protected,” noted Bennett.
Formulated with olive oil, castor oil, burdock root, and white peony, the FIX IT range ensures natural hairlines are soothed, stimulated, and strengthened. All products in the range dry quickly and are residue-free, leaving behind nothing but effortless style. The full line-up includes the following products:
- FIX IT Grip Gel ($5.49 USD): An extreme-hold styling gel for styling and applying wigs and weaves
- FIX IT Gellie Glaze & Hold ($5.49 USD): Works to lay edges, add definition, as well as adding moisture and staying power for sleek updos with a lasting hold.
- FIX IT Superhold Spray ($6.49 USD): An extreme-hold styling gel for both styling and application of wigs and weaves.
- FIX IT Liquifix Reset Spray ($6.99 USD): A game-changing spray that creates both maximum hold and extended style time on wigs, weaves, natural and relaxed hair.
- FIX IT No Grease Crème Styler ($7.99 USD) combines the power of nourishing olive oil, frizz-taming argan oil, moisturizing jojoba, strengthening wheat protein. Great for smoothing or defining curls for weaves, wigs or natural hair.
The FIX IT range by ORS™ Olive Oil is currently available in select Walmart stores and will be available at local beauty supply stores in August. To learn more about the FIX IT range, or any of the ORS™ product lines, visit the ORS Hair Care website today.
All images by Tarji Smedley Photography