PUMA has shared that they are stilling going to release their collection in collaboration with the late Nipsey Hussle.
PUMA’s brand and marketing global director, Adam Petrick confirmed the news during The Wall Street Journal’s Future of Everything in New York City. Petrick said, “We’ll work with his family and we’ll support his kids…We’re going to continue to release some product that we’ve created with him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation.”
Nipsey Hussle was gunned down outside his Marathon clothing store in his home city of Los Angeles. Just weeks before his death, Hussle shared a video on his Instagram to share the exciting news of his co-branded collection with Pum and his apparel brand, The Marathon Clothing.