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As the market for beauty becomes more inclusive there is still a demographic of people that are underrepresented. In an effort to recognize the products that do meet the beauty needs of multicultural women, the Reflect Beauty Awards was created.

The idea behind the awards is to tackle the biggest beauty hurdles in order to discuss the most effective ways for inclusivity. Over the duration of four weeks the RBAs will collaborate with Jessica Pettyway, Megan Lytle, Sandy Lin, and Ada Rojos to find the “hero” product of each week.

There will also be weekly giveaways that are filled with go-to items and beauty tutorials! Reflect Beauty will strive to honor and recognize women of color and shine light on inclusivity.

Photos provide by IIE PR

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