Fenty Beauty by Rihanna has launched its website and the Barbadian-singer shared a teaser with her followers on social media her upcoming collaboration which will usher in a new generation of beauty. The line was first announced last year when Rihanna partnered with LVHM Kendo to release a “beauty rocket ship that will appeal to a huge and diverse global audience,” per Kendo CEO David Suliteanu. Fenty Beauty searched for a global makeup artist in February to represent the line as well as an international team that would assist in the launching. Products will be available to purchase at Sephora this Fall.

It's a secret! Fenty Beauty is coming in September! ? #FentyBeauty

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Just last week she released her latest PUMA drop with jelly sliders, taking us all the way back to the 1990s. The slides come in three colors: PUMA WHITE, PUMA BLACK, AND PRISM PINK. She posted a #TBT Instagram from her youth wearing clear jelly sandals, high waisted jeans, and a light orange crop top captioned “when I got the vision #JELLYslides @PUMA.” Fashion repeats itself and that is what Rih Rih seems to be channeling bring back a look from the past with her latest shoe collab with sneaker giant, PUMA.

Coming out on 25th the May! #FENTYxPUMA

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These slides seem to be a great transition into summer and our go-to poolside pick for our next weekend outing. Visit the website to sign up for Fenty Beauty by Rihanna’s mailing list for updates and exclusives.