Rochelle Graham-Campbell has become a true inspiration to women all around the world! The naturalista struggled to find natural products for her textured hair and decided to take matters into her own hands. Rochelle went from waiting tables at Olive Garden to being the creator of everyone’s go to natural beauty line. It’s no surprise Ultimate Beauty Guide had to have Rochelle as part of Sheen! We sat down with Rochelle to get the dirt on all that inspired her to create her all natural beauty line and how she uses her platform to empower women to love their natural beauty!
Can you tell our readers about yourself?
Proof that women can have it ALL, I am a mom to a 2-month old and a six year old, a wife and the CEO/Co-Founder of several innovative businesses that empower and address the needs of women; including the award-winning Alikay Naturals product line that is sold in Walmart, Target, CVS, JCPenny’s and Harmon’s stores. In 2011, the same year that I received my BS in Business Marketing, I created the groundbreaking hair care technique called, The L.O.C. Method™ that is used by millions of women around the world.
Do you remember when your love for beauty started?
My love for beauty started as a child, running around in Jamaica and finding plants and fruits to create lipstick. I used to crush red hibiscus flowers and red fruit. The love for my natural beauty began at the age of 16. I started to fall in love with my melanin, my blackness. I really embraced my own beauty.
One of your many accomplishments is your YouTube page, BlackOnyx77. How did the idea come about?
My “Big Chop” is what initially lead to me documenting my journey on YouTube. Shot in between my college classes and my waitressing shift at Olive Garden; I was learning how to care for, style, and embrace my natural hair. I was using my YouTube as a way to share my journey with others. I realized that my videos offered a platform that debunked negative undertones associated with words like “kinky” or “coarse” through helping women to love and embrace their natural hair. As I got to the root of me, embracing ALL of me; I found myself and my purpose.
Do you mind sharing what your favorite part about being an influencer is and what you struggle with the most?
I love that I am able to use my platform to not only educate women on the importance of natural ingredients but to show the many ways that we are beautiful the way we are. I struggle with finding the time to post and share as often as would like. I really enjoy the moments that I get to engage with my followers.
Can you tell us about the launch of Alikay Naturals?
After vowing to care for my hair naturally, I couldn’t find any chemical-free products that addressed the needs of diverse hair types like mine. The tighter the coils, the more prone the hair is to knots and matting, which can make it a little trickier to detangle curly/kinky hair without breakage. Identifying the right ingredients is an important part of the moisturizing and detangling process. Following in my Jamaican herbalist grandmother’s footsteps, I began a herbalistic approach to researching natural and organic ingredients to help. Growing up in the Jamaican countryside has a lot of influence on my commitment to beauty without compromise, sourcing ingredients responsibly and advocating for fair trade. I incorporated my middle name, Alikay, into the brand name.
Do you have a favorite product from the brand? Why?
I love how the Lemongrass Leave In Conditioner smells and locks moisture into my hair. Nicknamed “Liquid Gold,” it’s an addiction. Everyone in my family uses it every single day and I keep a 2 oz in my purse.
How would you describe being a social media influencer and progressing into a beauty mogul?
Being able to look at the beauty industry from both perspectives is an opportunity that I don’t take lightly. Identifying the industry needs and taking a risk has given me an experience that has helped me to not only find my roots, but share my journey. I realized that I not only had an influence on people who were going through a similar journey, but I also had an influence on industry decision makers and made it my mission to become the solution rather than wait for the beauty industry to produce one according to their standard of beauty. I continue to use my platforms and influence to inspire and empower other women.
Finally, what is the Alikay Cares Foundation?
Alikay Cares Foundation is the philanthropic arm of our company. Every year, we participate or host various events in underserved communities in the United States and abroad. Some of our previous efforts include Alikay Cares Haiti Relief Project, Alikay Cares Holiday Toy Drive, Back-To-School and Rev. Dr. Martin Luther King, Jr Day of Service Homeless Care Package Delivery. I also travel to speak at schools and community programs. Our core belief is that the tools and knowledge needed to attain healthy hair and skin should be accessible to anyone, anywhere irrespective of any economic or social hardships. We achieve this through awareness, education, volunteerism, and philanthropy.
For more on Alikay Naturals, be sure to visit the official website TODAY!
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All images provided by Melange PR