Back in 2016, Kerry Washington posed for the cover of a publication but when she saw the image, she didn’t recognize the person in the photo.
Washington took it to Instagram to share her thoughts.
Since then, Kerry has been aware of all the digital alterations that can be done, even if it’s without your permission. In an official statement to Refinery29, Washington says, “I have hands-on experience of seeing a picture of myself where somebody else decided that I should have a differently-shaped face than what I have because that would be better.”
She added, “It was such a confusing and disorienting experience.”
Now, in a new campaign, Kerry Washington showcases a minimal makeup look and we couldn’t be more obsessed. Now, it’s a given that Kerry Washington is beautiful with or without makeup but it sure does open our eyes in realizing that digital altering isn’t all as necessary as we may think it is.
Last year, we learned about CVS’ Beauty Mark Initiative which is a commitment to having stricter guidelines when it comes to Photoshop for all imagery dealing with CVS, that means their website, in stores, e-mails, social media, you name it!
The beloved drugstore brand is also aiming to have disclaimers on all of their imagery by 2020! You will now see CVS’ images with a watermark to indicate whether it has been digitally altered or not.
Kerry Washington’s Photoshop-less image used for Neutrogena’s campaign is an example in which we hope that major brands will also get on board!
In addition to Kerry Washington, Brand ambassadors featured in Beauty Unaltered campaigns include Ayesha Curry for CoverGirl and Ashley Graham for Revlon.
Let us know your thoughts on this new outlook on beauty in the comments below!
Featured Image: Shutterstock
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