Its October and you know what that means!
With the entire month dedicated to breast cancer awareness, grand slam champion, Serena Williams collaborated with the I Touch Myself Project.
In a new video released over the weekend, Serena Williams sings a ballad version of the 90s hit single, “I Touch Myself.” The video was created in order to promote self-checks.
The I Touch Myself Project was launched in 2014 and is partnered with bra manufacturer, Berlei.
In an Instagram post, Williams stated,
“Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key—it saves so many lives. I just hope this helps to remind women of that.”
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This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself
Check out the music video below!
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