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Dark and Lovely® Au Naturale, the award-winning authority for natural hair care and styling, is excited to introduce a new recipe to cleanse and define curls: Au Naturale Anti-Shrinkage Clumping Clay Cleanser and Au Naturale Anti-Shrinkage Clumping Curl Crème Gel, two products with a nourishing blend of Argan Oil and Coconut Oil that moisturizes and smoothes curls and coils.

Inspired by naturalistas as a curl enhancement, “clumping curls” is the act of hair strands binding together to create a natural curl without the frizz. What’s great is that the thicker the hair strand clumps, the bigger the curl! “In the past, women with natural hair would create their own clay wash mixture – such as Bentonite Clay and Apple Cider Vinegar – to clump their curls,” says Mezei Jefferson, Dark and Lovely Director of Education. “However, Dark and Lovely Au Naturale has taken the guesswork out of clumping curls by introducing this easy, no-need-to-cocktailsystem. Just cleanse, clump and go!”

The clay cleanser kicks off the two-step system by softly binding and defining curls. Then the crème gel holds it all together, creating a new way of achieving curl definition. The new Au Naturale Anti- Shrinkage extension includes:

  • Dark and Lovely Au Naturale Anti-Shrinkage Clumping Curl Clay Cleanser – The first step of the clumping routine, this clay cleanser is formulated with a nourishing blend of Kaolin Clay, Argan Oil and Coconut Oil that cleanses without stripping hair of moisture and encourages curl definition. (SRP: $9.99)
  • Dark and Lovely Au Naturale Anti-Shrinkage Clumping Curl Crème Gel – The second step of the clumping routine, this crème gel holds your curls together without buildup and frizz. (SRP: $9.99)

The Dark and Lovely Au Naturale Anti-Shrinkage maintenance and styling line is infused with nourishing oils to provide all-day hydration, elongation, definition and nourishment for all curl types. Featuring an exclusive antishrinkage recipe, these products are specially formulated to address the unique needs of naturally curly hair textures to fight curl shrinkage, frizz, and elongate curls all-day long.

The coveted Dark and Lovely® Au Naturale portfolio of products, which are specially formulated to address the unique needs of naturally curly hair textures, includes Au Naturale Anti Shrinkage, Au Naturale Moisture L.O.C, Au Naturale Length Retention and Au Naturale for Protective Styles lines. Whether your hair type is curly, wavy, kinky or coiled, these unique recipes address every curly girl’s treatment and styling needs.

Dark and Lovely Au Naturale collections contain NO drying alcohol, NO mineral oil, NO petrolatum, NO sulfates and NO parabens*.

AVAILABILITY: The new Dark and Lovely Au Naturale Anti-Shrinkage Clumping Curl Clay Cleanser ($9.99) and Au Naturale Anti-Shrinkage Clumping Curl Crème Gel (SRP: 9.99) are available in mass, drug and beauty supply stores nationwide. For more information, visit DarkAndLovely.com 

*Ingredients vary by SKU