Make the beauty maven in your life swoon with the Alima Pure holiday collection—a selection of carefully curated sets featuring the brand’s most coveted products. Known for crafting mineral-based cosmetics from minimal ingredients for maximum impact. We love them for quickly pulling together a festive look or for gifting to everyone on your list.



Meet two of our favorite products for adding a touch of natural glow to your look: Alima Pure’s new Sculpting Brush and limited-edition Rosegold Highlighter. This duo imparts a hint of radiance to your complexion that illuminates and adds dimension to your features. Rosegold’s mineral formula has a sheer, reflective properties to enhance your bone structure and flatter your skin tone without any excessive shimmer. The Sculpting Brush has gently sloped bristles to evenly distribute and blend product over the high points and contours of your face.



These curated sets of refillable Pressed Eyeshadows are paired to be worn together or solo. Pressed Eyeshadows have richly-pigmented powder formulas with a creamy-to-the-touch texture that blends easily with fingertips or a brush. Available in four color combinations.





The two essentials for defining and enhancing eyes are Natural Definition Mascara and Natural Definition Eye Pencil. Available in smoky black and sultry brown. Natural Definition Eye Pencil glides on and blends easily, leaving fresh, clean lines or a softly smudged finish. Natural Definition Mascara lengthens and defines for lush, smooth lashes.



Our favorite Lip Tints paired for an easy day-to-night combo Lip Tints have versatile, blendable formulas so you can control how pigmented your lip color is. Leave a sheer stain with one layer, or build to a more colorful pout with an extra layer. Formulated with natural oils and butters, our Lip Tints leave your lips feeling nourished and refreshed, and they are lightly scented with peppermint oil. Available in 5 skus: Calla + Poppy, Daisy + Blackberry, Honey + Paprika, Dahlia + Peony, and Currant + Petal.




The backbone of our makeup routine starts here. This curated selection of our five most essential brushes covers everything from foundation and blush to shadow and brows. Cruelty-free and designed with super-sleek duo-tone synthetic bristles, our brush collection is equal parts high-performance and luxe.

  • The Foundation Brush: Fluffy bristles easily blends powder foundation for a smooth, even-toned finish.
  • The Sculpting Brush: Soft, angled bristles accentuate the natural contours of your face. Ideal for adding Satin Matte Blush, Luminous Shimmer Blush, Bronzer, Highlighter, Contour Powder, or Radiant Finishing Powder.
  • The Concealer Brush: Straight, tapered bristles give precise spot coverage that balances and neutralizes discoloration.
  • The Allover Shadow Brush: The essential eyeshadow brush for blending a layer of color from lashline to crease, or highlighting along your brow bone.
  • The Precision Angle Brush: Flattened, angled bristles are ideal for applying smooth or smudgy eyeliner, and adding shape and definition to your brows.