Innovative New Formulation Promotes Longer, Stronger Lashes
Chrislie Formulations, the industry leader in state-of-the-art cosmetic technologies has added an innovative liquid eyeliner to their LASHEM® product line.
The LASHEM® brand has debuted Colour Strokes Liquid Eyeliner, formulated with a peptide rich complex, Sympeptide, designed to stimulate and enhance natural lashes. The product, which derives its lash boosting benefits from natural plant and flower extracts, uses QuSome Patented delivery system, to rapidly reveal lashes that look both younger and more voluminous.
LASHEM® Colour Strokes Liquid Eyeliner is a multi-purpose beauty essential for any modern woman’s makeup bag. The product’s precision tip applicator allows for easy use as both an eyeliner and shadow and is available in three intense shades: Blackest Black, Black Pearl and Espresso. The product line, LASHEM®, is best known for helping to enhance the most beautiful part of a woman, her eyes. The technologically innovative formulas reveal a more youthful look so that a woman can feel confident that the world is gazing back at the best version of who she is. LASHEM® customers feel empowered because they look good and feel good.
According to CEO and Founder, Helga Arminak, “In a world where women of all ages and cultures juggle families and work, 24 hours a day, 7 days a week, women will continue to depend on products created by Chrislie Formulations to help them look and feel their best.”
As a company created by women for women, Chrislie Formulations is actively involved in donating to charities that make a difference in women’s lives. That’s why three percent of all LASHEM® sales are donated to the “Look Good Feel Better” program. The program was originally founded by the Personal Care Products Council who later joined forces with the American Cancer Society to be able to reach a broader group of women. The program, “…teaches beauty techniques to cancer patients to help them manage the appearance-related side effects of cancer treatment” and is active in all 50 states including the District of Columbia and Puerto Rico.
In addition the company continues to show its ongoing support to women experiencing life altering events by encouraging them to become active participants in the EyeAmEmpowered.com community. The EyeAmEmpowered.com social networking site hopes to inspire and provide support for women facing challenges, since, “Nothing enhances a women’s beauty more than empowering others.”