The SinfulColors first-ever color cosmetics collection provides beauty enthusiasts with products in unexpected on-trend shades and formats that allow anyone to express themselves without limits. The collection is meant to inspire self-expression so that beauty lovers can create looks as unique as they are.
“For years, SinfulColors fans have been requesting a full-color collection, encouraging the brand to bring their trend expertise and obsession for bold, vibrant colors and innovative formats into the color cosmetics category. We’re thrilled to finally share this with our fans, as well as introduce SinfulColors to new fans through this category expansion.” says Fabian Urquijo, Senior Vice President Marketing, Revlon Portfolio Brands, including SinfulColors.
Included in the collection will be: Diva Lash Color Mascara™, a mascara in daring colors, Bold Brow Intense Effects, unexpected bold colors for brows, Shady Babe™ Duo Cream Shadow, a dual-ended metallic eye shadow, as well as Stop & Stare™ Gel Eyeliner and Face Forward™ Allover Highlighter Stick. The products in the preview collection are available on Amazon.com, and will begin their in-store and online retailer roll-out in January 2018. By early next year, SinfulColors will introduce over 100 new color cosmetic products in eye, face, and lip.
SinfulColor fans will also begin seeing California-born, Vanessa Hudgens as the brand’s Global Color Collaborator, Vanessa will be starring in the brand’s beauty campaigns, as well as developing trend collections under the SinfulColors name. Her first collection will launch in 2018.
“Vanessa epitomizes the SinfulColors beauty lover: expressive, a risk-taker, creative and inclusive. She inspires her millions of fans and followers to try hot trends, making her the perfect partner for this all new cosmetics line,” comments Siobhan McCarthy, Senior Director of Marketing, SinfulColors.
Just in time for holiday shopping, and in celebration of Vanessa’s birthday, SinfulColors and Vanessa will offer a specially curated Birthday Bundle, available exclusively on Amazon.com starting December 14th. The Birthday Bundle will contain Diva Lash Color Mascara, Bold Brow Intense Effects, Stop & Stare Gel Eyeliner and Shady Babe Cream Eye Shadow.
For nearly 25 years, SinfulColors® has reigned supreme as a color and effect authority and top choice for beauty lovers who want vibrant color as a means of self-expression. SinfulColors is the brand for those who want to break the rules and color outside the lines in outrageous, innovative, on trend & eye catching color.
“I was already a fan of the SinfulColors nail color brand, so to become their Global Color Collaborator, launching the first-ever SinfulColors cosmetics collection, is an honor,” said Vanessa Hudgens, SinfulColors Global Color Collaborator. “The products are so unexpected, and not like anything I have seen before. This is a collection I can’t wait to share with my friends and fans.”
For beauty lovers who live for vibrant color as a means of self-expression, SinfulColors has all the outrageous, innovative, on trend & eye catching color you crave, so you can create looks as unique as you are.
Prepare to be excited and inspired by these insanely awesome makeup must-haves that will take your makeup routine to the next level (and the next level after that level)!
Brow-chicka-wow-woww! Amp up your arches with these dynamic duos of stunning brow colors! Pink and Blue Glitter Iridescent Eyebrow Tint $7
Glow for it! Luminious , light-shiffting iridescent highlighters boost your best facial features. SinfulColors Face Forward Allover Highlighting Stick in Rose Glow, Highlighter Makeup $7
Stop & Stare
Wink big, baby! Stop & Stare Gel Eyeliner has a creamy, dreamy formula that lines your lashes in strilking, sparkling color. SinfulColors Stop & Stare Gel Eyeliner in Seductive, Rose Gold Pencil Eyeliner $6
Glamour-eyes on the go! Rich metallic color for the ultimate eye-catching look. SinfulColors Shady Babe Duo Cream Shadow in Enchanting – Glamorous, Navy and Rose Gold Metallic Cream Eyeshadow $7