After producing runway shows for over 100 Australian brands, Sonya Mefaddi, designer of Sonya Swim decided she wanted to partake in creating her own line. Sonya sent a 13-look resort collection down the runway Saturday, September 7 at Pier 59. Each model wore a design which was understated, and effortless, yet fashion-forward. The designer—who presented at Miami swim week this past Sumner—is also the founder of Fashion Palette, which gives a platform for designers to present at NYFW. Though the day was busy for Sonya, she took a moment to speak with us about her collection which she defined as “Chic and minimal, with a nice elegance about them.”
It’s no secret that runway shows can be expensive and inaccessible for many designers. The Australian fashion agency, Fashion Palette, helps designers expand their businesses through annual runway shows. The primary focus of the company is to establish independent Australian brands in the US market. This year, Fashion Palette assisted designers through the full journey of the process of showing at New York Fashion Week.
When designing the collection Sonya accredited herself as the type of woman that inspired the collection. “I love to be able to look luxe and expensive but not have to pay a fortune for really stylish pieces.” Easy linens and edgy lines were major trends for the ready-to-wear & swimwear collection. The collection was styled with wide brim hats, belted waists, raffia handbags, and circle framed shades.
Major trends and details from the collection include embroidered cotton, high-waisted skirts, and linen. “There’s a lot of beautiful over-sized easy, breezy skirts and shorts” As Sonya described them. The most stunning was the finale look. The model wore crisp white high waisted “V” cut swim bottom and a flowy kimono blouse. The resort wear collection was inspired by the designer’s visit to Capri, Italy. Her Mediterranean vacation was personified into her beach and poolside collection which is created for women all over the world who want to chase the sun.
Click here for more on Sonya Swim’s SS20
All images by Nick Linson