LAISSER LE BON TEMPS ROULER!!! From giveaways, free food to live performances from chart-topping artists such as Jazmine Sullivan and Kierra Sheard to the livest host; Former celebrity dance choreographer and the original Rap City in the Basement on BET host; Big Lez, who kept the crowd on their toes. McDonald’s has knocked it out of the park with their new initiative; Black and Positively Golden. This is a new movement that is shedding a positive light on the amazing people, stories and things happening in the African American community. Once 365Black, this new initiative highlights the move makers who are keeping education first, making empowerment apart of their journey and leading the way with entrepreneurship within the community. McDonald’s is ensuring that star power and positive influencers are in the forefront to take the movement in a grand direction. With an impactful lineup of ambassadors such as actress of STARZ hit series; Power and Fashion Designer; La La Anthony and Actor and television host; Terrence J, this movement is sure to be a positive dose of goodness.
Anthony says; “I joined this movement because it sends a strong message to the community as a whole. Education is so important and making sure our kids are looking into HBCU’s are vital. Receiving an education at an HBCU will teach you so many things about life, yourself and our cultures. Empowering one another is needed and making sure that we support each other’s businesses and help those who seek to be entrepreneurs get the right guidance and tools that they need to succeed is also important because you have to have a sense of direction and guidance to take your business where you want it to be.” The former Howard University student led a powerful panel on Entrepreneurship, featuring leading women who are rising moguls in their industry: Dana Chanel; Founder of A Sprinkle of Jesus, Nicole Walters; Founder & CEO of The Monetized Life, Jewel Burks Solomon; Founder of Part Pic , Jade Colin; McDonald’s Franchisee and Tanya Hill-Holiday; McDonald Franchisee. A Sprinkle of Jesus founder; Dana Chanel encourages families to be on one accord to build generational wealth so that families can leave a legacy of wealth behind for generations to come. She says; “In my family, we don’t give people options, you either have to be on one accord and make sure that everyone is accountable for the wealth that is made within the family unit or you can’t take part in the wealth. You have to make each member accountable and stretch their talents for contribution.”
Valuing partnerships that contribute to the benefit of HBCU students and education is one of the main cores of the movement. Through their partnership with The Thurgood Marshall College Fund, they were able to award two students; Jordyn Allen and Jaiden Boyce with Black and Positively Golden scholarships totaling $10,000 each presented by NCAT graduate Terrence J. Jenkins says: “ As a HBCU Alum, it’s important that I give back to the community that I came from. I wouldn’t be where I am today if it weren’t for North Carolina A&T University. I value the education and the experience that I gained at my HBCU. Every African American should have that experience. It’s like nothing they have ever had before and one that they will remember.” Black and Positively Golden took over NOLA as only they could and this movement is one each African American can be proud of.