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Sheen continues to welcome you along our journey as we search for the best up-and-coming beauty brands delivering high-quality products in hair, makeup and skincare.

Thanks to megastars like Beyoncé, there has been a tremendous demand for mink eyelash extensions. These tiny fibers have become widely accepted for their ability to mimic real human lashes.

Unlike their plastic and man-made fiber counterparts, mink lashes can last up to 12 weeks and are more soft, curly and lightweight due to the high quality mink fur used to make them.

The Mz Hollywood Collection offers premium handcrafted mink lashes that are versatile, reusable (depending on care), lightweight and comfortable extensions at an affordable cost.

Owner/CEO and self-proclaimed makeup connoisseur, Ashlee Todd says she combined her passion for beauty and knack for entrepreneurship to create the perfect collection.

“It’s always been a dream of mine to have my own business. I love doing makeup
and always got compliments on my eye makeup so I decided to start with my own lash line.”
Ashlee Todd

If you’re on the market for lashes, but you’re still on the fence about if they’re the perfect fit for you, Todd offers three answers to commonly asked questions about lash extensions.

Will mink eyelashes ruin natural eyelashes?

When applied properly, eyelash extensions will not ruin your natural lashes. With proper application and maintenance, your lash extensions can be used multiple times.

Are they uncomfortable or irritating to the eye?

Everyone is different. However, eyelash extensions are typically painless and lightweight. If you plan on having a professional apply your lashes, don’t be afraid to ask questions and make sure you do your research first.

Are mink eyelashes difficult to apply?

Todd asserts eyelash application doesn’t have to be difficult, and as with anything that is new, practice makes perfect. Try these tips for ease.

When applying the glue be sure to only apply a thin line of glue to the eyelash band.

Once glue is applied, allow it to become tacky, about 30 seconds for a better hold, and remember to remove any excess glue from the eyelashes when you’re done, which makes the next application easier.

Todd says she wants women using her product to feel like superstars no matter who they are.

“I hope my lashes can help bring out that inner
beauty in a woman and to give her that Hollywood star look.”

For more tips and information on Mz Hollywood Collection, be sure to check out the official website and Instagram TODAY!