From bringing contouring to the masses in 2009 to pre-empting the Matte Lip trend back in 2012, Sleek MakeUP has always been one step ahead. Sleek has a unique, authentic heritage that originated in East London when a local beauty entrepreneur noted that women of color were underrepresented in the cosmetics market. Therefore, inclusivity has always been at the heart of every decision Sleek makes, creating products that celebrate all women and men without exception, readdressing the balance of beauty norms.
From the palest to the deepest skin tones, they’ve made it their mission to ensure every makeup junkie across the globe has the right to define their own individual beauty, without boundaries. With 152 products across the lip, eye, and face category, Sleek launches in the U.S. market on June 1, with a selection of 23 palettes available exclusively on Ulta.com. Browse through some of their popular products below!
Cream Contour in Light, Medium, Dark, and Extra Dark
Lip Star Semi-Matte Lipstick
Lip Star in Flaunt It, Glory Bound, and Ground Rules
Highlighting Palette in Solstice, Cleopatra’s Kiss, Precious Charm
Major Matte Lip Cream
Major Matte Lip Creams in Buds in Bloom, H-A-P-P-Y, Regal, Rioja Red, Vino Tinto, Day Dreamer, and Fandango Purple
Face Form in Fair, Light, Medium, and Dark
Eyeshadow Palettes in Beautiful Sin, Cream Tea, E10, Oh So Special, Vintage Romance, and When The Sun Goes Down
Blush by 3
Blush by 3 in Fleeting Moment, Pumpkin, and Take A Cheeky Peak
Brow Kit in Light, Medium, Dark, Extra Dark
Sleek champions individual self-expression and creativity, offering an extensive assortment of shades across the face, lip and eye categories, catering to skin tones that range from fair to deep and everyone in between. For Sleek, no color is too intense and no glow is too bright the brand encourages everyone to release their inner makeup junkie!
The brand’s full line, including best-selling products like the Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream will be available at Walgreens.com on July 1, and in stores at Walgreens and Ulta by August.