The 90s-claw clip hair styling tool has gained back popularity marking its comeback being seen on celebrities like Model Kaia Berber, Shay Mitchell wearing a Juicy Couture claw clip, Supermodel Bella Hadid wearing one at the 2025 Cannes Film Festival, and Supermodel Kendell Jenner wearing a red one on May 3rd at the Bar Pitti in Greenwich Village in New York with bestie Hailey Bieber. She went viral for wearing comb clips from the beauty company Emi Jay, featuring their viral and award-winning Big Effing Claw Clip, which won the Cosmopolitan Magazine Holy Grail Beauty Award.
Even though Gen-Z made the claw clip go viral on TikTok with countless hair tutorials, claw clips are known to be uncomfortable after hours of wear and can dig into the scalp, breaking easily after a certain amount of wear and tear. It can be inconvenient for use while driving or lounging around.
A new company from Vancouver, Canada, launched in June 2025, has revolutionized the claw clip for modern times, where comfort doesn’t have to be sacrificed for beauty.
Mello Claw Clips is on a mission to fix what’s always been broken about claw clips. “I started Mello because I was tired of claw clips that look cute, but hurt like hell!” said co-founder Toni Power. “For years, I kept wearing them anyway. They’d dig in on long drives, snap mid-day, or leave that sore spot at the back of my head. Eventually, I thought, what if someone just made a comfortable clip?” she said.
In 2024, Power and boyfriend Brandon Bae, both 22, team up with engineers in South Korea for a prototype of a claw clip that will change the outlook of the traditional claw clip with a sleek, minimal design with rust-free springs and provide flexibility and hold with comfort.
After teaming up with engineers, who also engineer parts for the automobile company Hyundai, the vision came to life with the Mello Cloud Claw Clip, the world’s 1st flexible comfort claw clip. The claw clip is soft and bendable with compression technology. You can squeeze the claw clip like a stress ball, and it is so soft that it can be used while driving or sleeping. The CloudFlex spine and inward-curving teeth mold to your hair for a durable hold.
After 20 patents, the unsnapable claw clip that holds securely without the headaches was finally invented. The Mello Claw Clip works for all hair types, from curly, dreadlocks, box braids, and weaves. The claw clip comes in four colors: Licorice (Black), Latte (Light Brown), Cherry (Red), and Marshmallow (White).
One cloud clip retails for $24, and there are package deals with a 3-pack for $48 and a 5-pack $72, and they have a 33-day guarantee, or you can get a full refund. The Cloud Clip can be exclusively purchased online at mello.com
This summer, Mello Claw Clip launches its fun new travel zip bags for your Mello Claw Clip. The Mellow Cherry Claw Clip comes in a fun case with a big cherry emoji on the back. This is great for travel or gifting, This brings comfort to daily activities like driving a car, riding the crowded subway, flying on 12-hour flights on airplanes, long double shifts at jobs like nurses, new moms carrying for babies, up all night in a hot night club, worshiping in in a hot church, outside camping in the woods, or cramming for finals for college students. The possibilities are endless for the Mello Claw Clip’s flexibility.
“This isn’t another cute hair clip. It’s one you’ll forget to wear. That’s the whole point,” said Power
All photos were provided by Mello Co-Founder Toni Power
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