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Introducing ÈYÍ DÁRA, a West African Yoruba affirmation meaning ‘This Is Good’, and the name for an essential haircare brand rooted in nature’s most luxurious possessions. Breathing goodness and life into your hair, strand by strand, with their premium and sustainably sourced products, is the intention of ÈYÍ DÁRA.

Nigerian American Founder, Ganiyat Salami, like most product visionaries, began creating in her home, with a slight, positive push due to the pandemic. Using her background in product development and formal training in organic hair care formulation, she began mixing science with soul. From her efforts, she produced exquisite products using elite botanical extracts, including Think Hibiscus and Hydrosols, nourishing butters such as Murumuru and Tucuma, and Avocado, Castor, and Buriti oils. ÈYÍ DÁRA distinguishes and exalts Darker-Skinned beauty, and Ganiyat’s ethos is that wellness, joy and self-acceptance should be non-negotiable for everyone.

ÈYÍ DÁRA’s signature and bestselling product is their Moisturizing Shampoo Bar for Natural Hair that features moisture-locking Trehalose, revitalizing Moringa Oil and volume-enhancing Rhassoul Clay. With its lavish lather, all natural hair types can and will benefit from this citrusy cinnamon scented cleanser.

Hair must be loved and feel loved for optimum health and elevation, and the ÈYÍ DÁRA lavender and lemongrass perfumed Deep Conditioning Mask acts as a spa day for your tresses. Illipe Butter, a natural vegetable fat from the Shorea stenoptera tree in Borneo, is a star ingredient, as well as Squalene, a hydrator that mimics natural oils. Condition hair with their earthy lavender scented Nourishing Leave-In that has Broccoli Seed Oil as a natural silicone alternative. The soft launch for both the mask and the leave-in conditioner will be available in August 2025.

“The brand exists to offer a sigh of relief to women who are tired of haircare being a major stress point in their daily lives.”
Follow @eyidara_naturals on social media & tap in with their website via ÈYÍ DÁRA