Melo Ball pop-up in Los Angeles?! Sign me up!
On Tuesday, August 26th, PUMA Hoops and Complex teamed up to launch a two-day pop-up celebrating the release of LaMelo Ball’s latest signature sneaker: the MB.05 World Tour. Taking place at 8371 Melrose Ave. in the heart of West Hollywood, the event offered fans an exclusive first look at the bold new silhouette before it officially hits stores on August 29th.
True to Melo’s signature flair, the pop-up channeled rockstar vibes through immersive design, eye-catching installations, and a vibrant retail experience. Attendees browsed the MB.05 in its striking fluorescent pink colorway with iridescent accents, alongside PUMA apparel and accessories. A dedicated Fortnite gaming station added to the hype, making the space a full-on experience.
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The highlight? LaMelo Ball himself made an in-store appearance on a beautiful afternoon for a fan meet-and-greet, bringing serious star power and connecting directly with the community.
The MB.05 World Tour is available starting August 29th for $125 at PUMA.com, the PUMA mobile app, the NYC Flagship store, Foot Locker, Kids Foot Locker, Champs Sports, and select retailers nationwide.
Photo Credit: Puma
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