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Teleau Belton isn’t waiting for permission. In an industry long dominated by traditional gatekeepers, The founder of Now That’s TV is proving that independent Black media can not only survive but thrive by rewriting the rules.

Launched as a streaming platform built for unapologetically raw, real, and uncensored content, Now That’s TV quickly made waves with breakout reality series and podcasts that felt more like conversations in your living room than polished productions from a Hollywood backlot. But Belton has no intention of stopping there.

The network is expanding beyond the screen, into places few streaming platforms have dared to go. In a groundbreaking move, Now That’s TV is launching its own original video game — the first of its kind for a Black-owned streaming platform. It’s a step that signals more than a foray into gaming; it’s a declaration that Belton and his team intend to control not just the shows they create, but the entire entertainment ecosystem around them.

“We’re not just creating content. We’re creating culture, community, and intellectual property,” says Belton. “This is a blueprint for how Black media can evolve without needing traditional gatekeepers. We’re building a direct pipeline from our creators to our audiences — and now, into gaming.”

And the game is just the beginning. Belton is building Now That’s TV into a multi-format entertainment powerhouse. The platform is set to roll out live-streamed wrestling and boxing matches, offering subscribers front-row access to real-time combat sports. Comedy specials featuring underground talent and viral voices are also on the way, along with the highly anticipated launch of “Now That’s Money,” an original game show packed with fan-favorite personalities and an energy only the network’s vibrant community can provide.

The strategy is as ambitious as it is personal. By developing its own intellectual property and integrating digital, experiential, and interactive formats, Now That’s TV is proving that niche platforms can scale — not by copying major networks, but by creating something entirely new.

With a fiercely loyal Gen Z and Millennial audience, the platform has become more than a network — it’s a cultural hub. It’s where creators own their stories, audiences see themselves reflected without compromise, and innovation doesn’t have to ask for a seat at the table.

For brands, advertisers, and tech investors eager to reach next-generation audiences on their own terms, Now That’s TV is showing what the future looks like. For everyone else, it’s a master class in how to turn vision into power.

And Teleau Belton is just getting started.