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In a powerful display of culture, community, and purpose-driven fashion, Brain Love made its official debut at Bloomingdale’s Lenox Square this past Saturday—and sold through 95% of its collection within hours.
The event wasn’t just a launch. It was a movement.

From the moment doors opened, the energy was undeniable. Hundreds of guests, supporters, and cultural leaders showed up and showed out in full force—wearing their hearts, their stories, and their Brain Love gear with pride. The collection, anchored in the message of “Love You”, reflects the brand’s ongoing mission: to use fashion as a vehicle to shift the conversation around mental health, self-worth, and resilience.

“This weekend reminded me of what’s possible when you lead with love, community, and purpose,” says Archie Clay III, Founder and CEO of Brain Love. “We built this brand to be more than clothes—it’s about impact, healing, and legacy. Selling through 95% of our collection was incredible, but what meant the most was seeing people feel the message.”

About the Brand
Brain Love is a luxury lifestyle brand rooted in mental wellness, self-love, and cultural elevation. Created to disrupt the fashion space with authenticity and intention, the brand represents individuals who wear their journey with pride—reminding the world to never fold on their dreams.
Following the Bloomingdale’s launch, Brain Love plans to host monthly in-store events including The HeartSpace Series—a cultural experience spotlighting local creators, wellness leaders, and community voices to continue driving conversations around healing and self-expression.

What’s Next

  • Remaining pieces from the collection are available at www.brainlove.store and in-store at Bloomingdale’s Lenox Square (ATL)
  • A series of press features and community events will roll out in partnership with key cultural media outlets and creators
  • A curated social campaign, in partnership with Historically Black Since, will launch later this month to continue pushing inspiration, storytelling, and purpose.
  • We’re excited to announce a very exclusive release: a limited-edition shoe in collaboration with Marc Nolan — only 50 pairs will be made available. Once they’re gone, they’re gone. This drop is for those who move with intention, purpose, and style. Love Marc Nolan.

About Brain Love

Founded by entrepreneur and cultural strategist Archie Clay III, Brain Love is more than a brand—it’s a movement. Built on the belief that self-love and mental clarity are revolutionary acts, Brain Love sits at the intersection of luxury fashion and emotional wellness. With previous collaborations alongside Amazon, Soho House, Bloomingdale’s, and AfroTech, Brain Love is scaling with intention—one heart at a time.

 

For more information on Brain Love:

Website | Instagram