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Chances are you’ve heard her name mentioned with the elites of Atlanta or in some boss conversation in the past, but today, Mychel “Snoop” Dillard is shining brighter than ever with her relentless entrepreneurial mindset. Hailing from Detroit, Michigan, this motivating leader is the epitome of understanding your niche. In her early days of building a business, Snoop took a risk with developing the Hookah Hideaway in Atlanta. Several businesses and obstacles later, Today, she has added published author, mentor, motivational speaker, and reality star to her resume.

Snoop prefers sharing knowledge over gatekeeping information. She mentions that it’s especially important to invest in mentorship and education, no matter what industry you’re in.
“I still have mentors. I still invest in mentorship to this day. We shouldn’t stop learning after high school or college or PhDs.” Snoop

If you have ever been a resident living in the busy city of Atlanta, then you know this is a city that always has a new restaurant, lounge or some type of business popping up. Learning to navigate the city and connect with professionals may present difficulties. Snoop has referenced issues such as employee theft and ending relationships with former business partners.
Through it all, she has remained consistent and credits being a mother as her adrenaline. This courageous woman went through the loss of her daughter and used the pain as fuel for her fire. In her two-part book ‘Who is Snoop / Grieve Grow Go,’ she shares her struggles and aims to show readers that it’s possible to live and inspire others after experiencing grief. Snoops authored the book to inspire perseverance in tough times. Her daughter Katara “Plum” Dillard is remembered and loved forever in her heart and everyone’s heart.

Snoop measures her life by achievements, as shown in her impressive résumé. She plans to travel and live abroad, noting that travel brings her joy. Through it all, she’s kept prayer and faith as her light through any dark path that she has been on. Today, Snoop is looking for love and in rare ATL form by way of her new reality show. ‘Snooping 4 Love’ casted women from all around the world, all competing for the opportunity to spend forever with 1of the biggest entrepreneurs in the industry.
“I was able to snoop out who was there for me and who was just there for the cameras just from asking a lot of questions, you know, and using my right mind instead of my two eyes,” Snoop.
This show is not a shameless plug for reality stars looking to go viral, but for women who genuinely will see Snoop for the kindhearted person she is. As a proud member of the LGBTQ community, Snoop is at the forefront of this movement, adding more representation in reality TV spaces. She has already confirmed that the show is finished and ready to air, so stay tuned for this thrilling production coming to a TV screen near you!

Learn a more personal insight into Snoop with our Q&A with her, and follow her social media pages to be further inspired.

What was one of your most challenging obstacles or experiences that you had to get past to maintain your business?

Many! I’ve had several betrayals in business. I’ve had a business stolen from me by an ex-employee of mine. A lot of this is on my website, whoissnoop.com, but the biggest thing is just to keep going to transform and not let those things stand in the way of the long-term goal, which is success. Number two, a good rule of thumb, every entrepreneur should know, always invest in mentorship.

What were some pivotal moments in your childhood that molded you into the entrepreneur that you are today?

I got pregnant with my daughter at a young age. I got pregnant with her at 14, had her at 15. I always had somebody for most of my life who looked up to me, to be taken care of. That just gave me an edge early on.

What advice would you offer to parents when raising children in terms of having them on the right track to become successful adults?

I would say, man, stay locked in. Make sure you know your kids, their friends, what they’re involved in, and what they have going on. Pry, get into their business and just have a relationship where they feel comfortable coming to you and talking to you.

Where do you see the future development of entrepreneurs in the city?

Atlanta is a great city for entrepreneurs. I always say that I probably would not have reached the pinnacle of success that I have if it weren’t for being in a city like Atlanta, which breeds and supports entrepreneurs, especially minority entrepreneurs, where it is like coming from a city like Nashville, where that was not the case. I see entrepreneurs continuing to grow and thrive here, and continuing to be more and more programs, more and more conferences that share knowledge when it comes to entrepreneurship.

So, you have to constantly be evolving and changing so that you have something that says your business stands out. What is an industry you wouldn’t mind trying your luck in and why?

Definitely TV and film, which I just got into. I’ve always wanted to be on TV and in film. I’ve just been too busy doing it. This time with my reality show, you know, I got in front of the camera, but I look forward to more executive producing and directing in the future. You know, I’m a storyteller. I love to write. I love movies and TV shows. So, it’s just very fitting for me.

 

Snoop is currently preparing for the release of highly anticipated upcoming reality show “Snooping 4 Love.” Between filming she is also overseeing her many business ventures and working on her next mentorship opportunities. Follow Snoop on social media to stay connected.

Snoop Instagram: Snoop @foriegnkt 💔🙏🏽🕊 (@whoissnoop) • Instagram photos and videos

Snoop Website Home – WHO IS SNOOP

Photo Credits: Dope Shots Photography